Senior Portfolio Manager, Asia

The Senior Portfolio Manager leads portfolio-level localization of marketing strategies, translating global brand roles into market-relevant execution. They partner with markets to identify priority audience segments and tailor marketing approaches to local needs. The role involves developing frameworks for differentiated go-to-market strategies across brands to minimize overlap and maximize portfolio impact. Additionally, the manager tracks portfolio-level marketing effectiveness and analyzes results to recommend adjustments for improved ROI and brand equity.

Lead Portfolio-Level Marketing Strategy Localization

Audience Segmentation and Size of Prize Analysis

Framework Development for Differentiated Go-to-Market Strategies

Cross-Market Collaboration and Best Practice Sharing

Performance Monitoring and Optimization

Bachelor's Degree in Marketing, Business, Economics, or related field

Between 1-3 years of experience in data and statistical analysis

Proficiency in portfolio management software and tools

Advanced knowledge of Microsoft Office Excel, PowerPoint