Senior Media Manager, Asia

Senior Media Manager at Monster Energy based in Bangkok, responsible for crafting and executing regional media strategies across traditional and digital platforms in Asian markets to strengthen brand impact and maximize marketing ROI.

Duties include developing integrated media plans aligned with global guidelines and local market nuances, overseeing planning and buying across digital and traditional channels, managing media agencies and vendors, implementing performance measurement tools and dashboards, and training local teams on media best practices. Preferred qualifications include a Bachelor's degree in Business Administration, Marketing, Media, Communications or a related field, plus 5+ years in communications or media and 3-5 years in marketing with a beverage or CPG lifestyle brand.

Develop integrated regional media plans for company brands across Asia aligned with global guidelines and local market nuances

Oversee media planning and buying across digital channels (TikTok/Douyin, YouTube, Meta, Meitu, Weibo) and traditional channels (TV, OOH)

Select, negotiate, and manage media agencies and vendors to ensure quality, compliance, and ROI

Implement tools and dashboards to track campaign effectiveness, optimize spend, and report insights to stakeholders

Train local teams on media best practices and emerging trends

Bachelor's degree in Business Administration, Marketing, Media, Communications or related field (preferred)

More than 5 years of experience in communications or media, ideally within consumer goods, lifestyle brands, or media/advertising agencies

3-5 years of experience in marketing with a beverage, CPG lifestyle brand

Advanced user of Microsoft Office

Project management software skills are a plus