This role is based in Bangkok, Thailand, and involves managing customer marketing initiatives within the Performance Marketing department. The Associate Manager will lead data-driven marketing programs designed to improve customer lifetime value. Key responsibilities include optimizing campaign performance through experimentation, developing predictive models to analyze data, and building dashboards to track performance and derive insights. The position requires close collaboration with product teams to implement data science strategies and communicate recommendations to stakeholders.

This role is part of the Performance Marketing Team, a data-driven department focused on developing at-scale marketing programs to improve customer lifetime value. The Senior Analyst, PPC will work across various marketing channels to optimize campaign performance through experimentation and modeling. Responsibilities include analyzing vast amounts of data generated by experiments, developing predictive models using data science techniques, and building dashboards to track performance and derive insights. The role requires close collaboration with product teams and communicating recommendations to stakeholders.

This role is part of Agoda's Performance Marketing team, focusing on data-driven marketing programs to improve customer lifetime value. Responsibilities include experimenting with campaign structures and bidding strategies on search engines and partners, modeling data to understand demand elasticity and campaign impact, and building dashboards to track performance and derive insights. The position requires a quantitative background and experience with data analysis tools.

This role is part of the Performance Marketing department at Agoda, focusing on data-driven marketing programs to improve customer lifetime value. The position involves analyzing vast amounts of data to optimize campaign performance and develop predictive models. Responsibilities include experimentation with advertising structures and bidding strategies on various search engines, modeling demand elasticity, and building dashboards to track performance and derive insights. The role requires collaboration with product teams to implement roadmaps and communicate recommendations to stakeholders.

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **Get to know our team:** The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda has deep experience in data science, product, strategy, and other marketing fields and has built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world. Due to continued expansion, **there are multiple analyst roles within the marketing team across different marketing channels. While the scope will vary depending on these channels, here are some examples:** * Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding& pricing strategies on partners such as Google, Bing, TripAdvisor, Trivago, and other search engines. Adapt to new product features and roll out changes from successful tests. * Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (e.g. understanding the impact on bookings from large-scale TV campaigns or demand elasticity from pricing optimization), and liaise with product teams on an implementation roadmap * Reporting, analysis, and insights: Building dashboards to track performance, derive insights, understand growth levers, and communicate recommendations via presentations to stakeholders **What you’ll Need to Succeed:** * Bachelor’s degree or higher from top university in a quantitative subject e.g. computer science, mathematics, engineering business, science, or relevant field of study * 4+ years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business role for a fast-growing global tech company * Experience in one or more data analysis packages or databases, e.g. SQL, SAS, R, SPSS, Python, VBA and visualization tools, e.g. Tableau, Power BI, etc. * Excellent verbal and written communication skills in English * Ability to move fast and be efficient, making decisions on objective data evidence * Innate desire to take ownership, make an impact and influence outcomes * Excellent organizational skills, attention to detail and ability to work independently **It’s great if you have:** * Experience in digital marketing or e-commerce * Experience with A/B testing and other testing metrics * Strong presentation and negotiation skills #STRA#ANLS#MRKT#3#LI-TR2 #sanfrancisco #sanjose #losangeles #sandiego #oakland #denver #miami #orlando #atlanta #chicago #boston #detroit #newyork #portland #philadelphia #dallas #houston #austin #seattle #washdc #tirana #yerevan #sydney #melbourne #perth #vienna #graz #linz #baku #minsk #brussels #antwerp #ghent #charleroi #liege #saopaolo #sofia #toronto #vancouver #montreal #shanghai #beijing #shenzhen #zagreb #cyprus #prague #Brno #Ostrava #copenhagen #cairo #alexandria #giza #estonia #helsinki #paris #nice #marseille #rouen #lyon #toulouse #tbilisi #berlin #munich #hamburg #stuttgart #cologne #frankfurt #dusseldorf #dortmund #essen #Bremen #leipzig #dresden #hanover #nuremberg #athens #hongkong #budapest #bangalore #newdelhi #jakarta #bali #bandung #dublin #telaviv #milan #rome #naples #turin #palermo #venice #bologna #florence #tokyo #osaka #yokohama #nagoya #okinawa #fukuoka #sapporo #amman #irbid #riga #beirut #tripoli #vilnius #luxembourg #kualalumpur #malta #chisinau #amsterdam #oslo #jerusalem #manila #warsaw #krakow #sintra #lisbon #porto #braga #cascais #loures #amadora #almada #doha #alrayyan #bucharest #moscow #saintpetersburg #riyadh #jeddah #mecca #medina #belgrade #singapore #bratislava #capetown #johannesburg #seoul #barcelona #madrid #valencia #seville #bilbao #malaga #oviedo #alicante #laspalmas #zaragozbanga #stockholm #zurich #geneva #basel #taipei #tainan #taichung #kaohsiung #Phuket #bangkok #istanbul #ankara #izmir #dubai #abudhabi #sharjah #london #manchester #liverpool #edinburgh #kiev #hcmc #hanoi #sanaa #taiz #aden #gibraltar #marrakech #lodz #wroclaw #poznan #Gdansk #szczecin #bydgoszcz #lublin #katowice #rio #salvador #fortaleza #brasilia #belo #belem #manaus #curitiba #portoalegre #saoluis data representation data analysis SQL data analytics analytics python (programming language) data mining data science r (programming language) tableau analytical skills data visualization databases business analysis business intelligence (bi) microsoft sql server machine learning statistics power bi #### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works. ### **Discover more about working at Agoda** * Agoda Careers[https://careersatagoda.com](https://careersatagoda.com/) * Facebook[https://www.facebook.com/agodacareers/](https://www.facebook.com/agodacareers/) * LinkedIn[https://www.linkedin.com/company/agoda](https://www.linkedin.com/company/agoda) * YouTube[https://www.youtube.com/agodalife](https://www.youtube.com/agodalife) **Equal Opportunity Employer** At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our [privacy policy](https://careersatagoda.com/privacy-statement). **Disclaimer** We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee. ## Apply Now Associate Manager, Customer Marketing (Bangkok Based, Relocation Provided) This role is based in Bangkok, with relocation support provided. If you are not currently located in Bangkok, are you open to relocation? (If you are based in Thailand or open to relocating, please select "yes" else "no") Do you have professional experience with any of the analytical tools- SQL or R or Python or Tableau or PowerBI or similar? How many years of relevant experience do you have? How did you hear about this job? Do you as a candidate have a personal relationship with a current Agoda employee? If yes, please indicate how you know the employee? What is the employee’s name? Are you presently employed by any company within the Booking Holdings group, including but not limited to Kayak, OpenTable, Booking.com, Rental Cars, RocketMiles, FareHarbor, HotelsCombined, CheapFlights, Momondo, Priceline, or Getaroom? In which country/region are you currently based? Do you allow us to provide you TEXT/SMS updates of your interview process? We may engage with a service provider to do so. Do you agree to Agoda’s use of personal data from your application to improve our recruitment experience? We may collaborate and share your data with third-party providers for recruitment purposes and you may ask to remove your data at any time. We collect your gender information for diversity, equity & inclusion monitoring purposes. It is entirely voluntary to answer the question below. By choosing "prefer not to disclose", your candidacy will not be impacted. To avoid actual or perceived impairment of our parent company’s independent auditor – Deloitte and to comply with applicable regulations of Securities and Exchange Commission of the United States, we need to seek approvals from our parent company before starting the interview process. With this, please confirm if you are currently or formerly have been associated with Deloitte or any of its subsidiary entities at any time including but not limited to any time as a direct employee, director, contractor, major shareholder, intern etc.? Email me about other job openings within the Booking Holding’s entities and recruitment-related newsletters  By submitting your Application you confirm you have read and agreed to Agoda applicants [Privacy statement](https://careersatagoda.com/privacy-statement/).

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. THIS ROLE IS BASED IN BANGKOK, THAILAND (WITH RELOCATION PROVIDED) Location: Bangkok, Thailand (*Not open for remote work) Get to Know our Team: As part of the Supply Analytics, you will be responsible for identifying new partners and opportunities, cultivating a relationship with them, and working together with them to deliver the best outcome for our end customers. You would also be responsible with managing the day-to-day interaction with the partner and working closely with other teams within Agoda to ensure the partners needs are met. We design tailored business and product solutions with our partners and help them generate measurable value. Members of our team are empowered and supported to grow their market(s) or accounts. We develop win-win relationships and leverage Agoda’s unique accommodations portfolio and tech solutions to bring our partners the advantages they seek. Utilizing our strong brand and resources, we build new channels to increase the visibility of Agoda, introduce more travelers to our great products and service and deliver significant revenues to the overall business. The Opportunity: As an Analyst, you will report directly to either the Senior Manager or Associate Director within the Supply Department and this will be an individual contributor role. You will be responsible and fully empowered to work with the partners on the ground. You will be supported by a team within the Supply department and work closely with other Team members within Agoda. In this Role, you’ll get to: * Translate internal briefs into analytical projects (to include refining the initial brief and asking the ‘right questions’, working through potential hypotheses and storyboarding the output) * Use and analyze data from multiple large-scale data warehouses and present statistically strong analysis to a wide range of business stakeholders. * Proactively identify opportunities for growth within supply and the wider business. * Drive new analytical initiatives and projects aimed at improving organizational efficiency and shaping Agoda supply. * Identify, support, and lead projects aimed at scaling up the way the Supply organization leverages on data, insights, and intelligence. * Automate manual operational processes and present back on time savings gained through modernization of business operations What you’ll Need to Succeed: * At least 2-5+ years of experience working as an Analyst with experience in analytics/data science/insights/strategy/BI * Advanced working knowledge and hands-on experience in SQL * Strong knowledge and hands-on experience in data visualization tools such as Tableau (preferably) * Expert domain of data analysis and data visualization tools and software such as Excel, Python (or R) * Bachelor’s degree ideally in a business or quantitative subject (e.g. computer science, mathematics, engineering, science, economics or finance). * A good understanding of statistical modelling knowledge or any machine learning technique knowledge (such as hypothesis testing, regression, logistic regression, random forest, etc.) * Good stakeholder management experience. Comfortable presenting to senior leadership and C-suite. * Experience in conducting A/B testing experimentation * Strong experience in finding data insights and provide business recommendation to the business * A hacker’s mindset – the ability to build simple but clever and elegant solutions to new problems within significant resource, operational and time constraints through deep understanding of the business, creative problem solving, and a wide range of expertise in data, analytics, automation, programming, and prototyping. * Excellent communicator with superior written, verbal, presentation and interpersonal communication skills. * Data driven in both decision making and performance measurement. * Extreme comfort in ambiguous, fast-paced environment. * Ability to multi-task, prioritize and coordinate resources. It’s Great if you Have: * MBA or Masters in a quantitative subject (e.g. computer science, mathematics, engineering, science, economics or finance). * Program management certifications (e.g. PMI, PRINCE2) to compliment your program management experience. * Asian market experience. * Travel industry / e-commerce / tech / consulting experience.

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. THIS ROLE IS BASED IN BANGKOK, THAILAND (WITH RELOCATION PROVIDED) Location: Bangkok, Thailand (*Not open for remote work) Get to Know our Team: The Supply Analytics team delivers data-driven insights and decision support to optimize Agoda’s supply ecosystem. We analyze partner and marketplace dynamics, build forecasts and models, run experiments, and create scalable dashboards and data products that power strategic direction and operational execution. We bring value through rigorous analyses and pragmatic, measurable recommendations that help Supply, Product and other teams prioritize work and drive impact. Our work improves inventory quality, partner economics, and the long-term health and growth of Agoda. The Opportunity: As a Senior Analyst, you will report directly to either the Senior Manager or Associate Director within the Supply Department and this will be an individual contributor role. You will be responsible and fully empowered to work with the partners on the ground. You will be supported by a team within the Supply department and work closely with other Team members within Agoda. In this Role, you’ll get to: * Translate internal briefs into analytical projects (to include refining the initial brief and asking the ‘right questions’, working through potential hypotheses and storyboarding the output) * Use and analyze data from multiple large-scale data warehouses and present statistically strong analysis to a wide range of business stakeholders. * Proactively identify opportunities for growth within supply and the wider business. * Drive new analytical initiatives and projects aimed at improving organizational efficiency and shaping Agoda supply. * Identify, support, and lead projects aimed at scaling up the way the Supply organization leverages on data, insights, and intelligence. * Automate manual operational processes and present back on time savings gained through modernization of business operations What you’ll Need to Succeed: * At least 2-5+ years of experience working as an Analyst with experience in analytics/data science/insights/strategy/BI * Advanced working knowledge and hands-on experience in SQL * Strong knowledge and hands-on experience in data visualization tools such as Tableau (preferably) * Expert domain of data analysis and data visualization tools and software such as Excel, Python (or R) * Bachelor’s degree ideally in a business or quantitative subject (e.g. computer science, mathematics, engineering, science, economics or finance). * A good understanding of statistical modelling knowledge or any machine learning technique knowledge (such as hypothesis testing, regression, logistic regression, random forest, etc.) * Good stakeholder management experience. Comfortable presenting to senior leadership and C-suite. * Experience in conducting A/B testing experimentation * Strong experience in finding data insights and provide business recommendation to the business * A hacker’s mindset – the ability to build simple but clever and elegant solutions to new problems within significant resource, operational and time constraints through deep understanding of the business, creative problem solving, and a wide range of expertise in data, analytics, automation, programming, and prototyping. * Excellent communicator with superior written, verbal, presentation and interpersonal communication skills. * Data driven in both decision making and performance measurement. * Extreme comfort in ambiguous, fast-paced environment. * Ability to multi-task, prioritize and coordinate resources. It’s Great if you Have: * MBA or Masters in a quantitative subject (e.g. computer science, mathematics, engineering, science, economics or finance). * Program management certifications (e.g. PMI, PRINCE2) to compliment your program management experience. * Asian market experience. * Travel industry / e-commerce / tech / consulting experience.

Data Analysis and Interpretation: * Proficiently analyze intricate datasets to identify trends, patterns, and outliers. * Unearth insightful correlations and present findings in a clear, understandable manner. * Translate raw data into actionable insights that drive client business objectives. Client Collaboration: * Engage with clients to understand their unique business needs and challenges. * Translate client requirements into comprehensive project scopes and deliverables. * Foster strong client relationships through effective communication and partnership. Strategic Recommendations: * Leverage your analytical prowess to provide informed recommendations to clients. * Collaborate with cross-functional teams to implement data-driven strategies. * Contribute to client success by helping them make informed, growth-oriented decisions. Data Visualization and Reporting: * Create visually compelling dashboards, reports, and presentations. * Tailor data visualizations to resonate with both technical and non-technical audiences. * Communicate complex insights using accessible and engaging visual aids. Process Enhancement: * Identify operational inefficiencies within client workflows using data-driven insights. * Propose process improvements and streamlined solutions to optimize client operations. * Assist clients in adopting best practices for leveraging data effectively. Requirement Gathering and Documentation: * Conduct thorough requirement elicitation sessions with clients. * Document precise business and technical requirements for successful project execution. * Ensure clear communication and alignment between stakeholders and technical teams.

Agoda is looking for a strategic, data-driven leader to steer our global marketing investments. In this role, you aren’t just spending a budget; you are managing a global P&L. You will bridge the gap between high-level financial targets and granular marketing execution, ensuring every dollar spent maximizes long-term profitability. You will define our global market strategy, own our Lifetime Value (LTV) frameworks, and lead a high-performing team to outpace the competition in a high-velocity travel market. This position grants you a “seat at the table” for Agoda’s most critical commercial decisions. You will use **machine learning** and **predictive analytics** to solve the “game theory” of the online travel industry, where pricing and loyalty change by the hour. **What You Will Do** * **P&L Stewardship:** Drive marketing investment strategies to meet Finance P&L targets, balancing short-term volume with long-term margin optimization. * **Strategic Growth Strategy:** Define and execute Agoda’s global growth roadmap, identifying market opportunities and responding to competitor moves in real-time. * **Investment Orchestration:** Coordinate marketing spend across all digital channels (Performance, Brand, Meta) to ensure a cohesive and efficient global footprint. * **LTV & Unit Economics:** Together with the data science team, own and refine our definition of Lifetime Value (LTV); use these insights to shift the business toward high-value customer acquisition. * **Forecasting & Modeling:** Lead business forecasting efforts to predict market shifts and proactively adjust investment levels. * **Cross-Functional Leadership:** Act as the primary liaison between Marketing, Corporate Strategy, Product, Finance and Supply to align and execute cross-functional initiatives. * **Team Development:** Lead and mentor a team of analysts, fostering a culture of rigorous experimentation and “get-things-done” ownership. **Experience & Skills** * **Analytical Rigor:** Exceptional ability to translate complex data sets into actionable business strategies. Expertise in SQL, Excel, or data visualization tools is expected. * **Commercial Acumen:** Strong background in Revenue Management, Forecasting, Pricing, or Growth Equity. You understand how marketing levers impact the bottom line. * **Strategic Mindset:** Experience defining 1–3 year growth strategies in a global, fast-paced e-commerce or OTA environment. * **Product Exposure:** Familiarity with machine learning algorithms and technical product development—you can speak the language of engineers and data scientists. * **Leadership:** Experience hiring and coaching high-potential talent in a multicultural, high-pressure environment.

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **THIS ROLE IS BASED IN BANGKOK, THAILAND (WITH RELOCATION PROVIDED)** **Location: Bangkok, Thailand (*Not open for remote work)** **Get to Know our Team:** The Supply Analytics team delivers data-driven insights and decision support to optimize Agoda’s supply ecosystem. We analyze partner and marketplace dynamics, build forecasts and models, run experiments, and create scalable dashboards and data products that power strategic direction and operational execution. We bring value through rigorous analyses and pragmatic, measurable recommendations that help Supply, Product and other teams prioritize work and drive impact. Our work improves inventory quality, partner economics, and the long-term health and growth of Agoda. **The Opportunity:** As a Senior Analyst, you will report directly to either the Senior Manager or Associate Director within the Supply Department and this will be an individual contributor role. You will be responsible and fully empowered to work with the partners on the ground. You will be supported by a team within the Supply department and work closely with other Team members within Agoda. **In this Role, you’ll get to:** * Translate internal briefs into analytical projects (to include refining the initial brief and asking the ‘right questions’, working through potential hypotheses and storyboarding the output) * Use and analyze data from multiple large-scale data warehouses and present statistically strong analysis to a wide range of business stakeholders. * Proactively identify opportunities for growth within supply and the wider business. * Drive new analytical initiatives and projects aimed at improving organizational efficiency and shaping Agoda supply. * Identify, support, and lead projects aimed at scaling up the way the Supply organization leverages on data, insights, and intelligence. * Automate manual operational processes and present back on time savings gained through modernization of business operations **What you’ll Need to Succeed**: * At least 2-5+ years of experience working as an Analyst with experience in analytics/data science/insights/strategy/BI * Advanced working knowledge and hands-on experience in SQL * Strong knowledge and hands-on experience in data visualization tools such as Tableau (preferably) * Expert domain of data analysis and data visualization tools and software such as Excel, Python (or R) * Bachelor’s degree ideally in a business or quantitative subject (e.g. computer science, mathematics, engineering, science, economics or finance). * A good understanding of statistical modelling knowledge or any machine learning technique knowledge (such as hypothesis testing, regression, logistic regression, random forest, etc.) * Good stakeholder management experience. Comfortable presenting to senior leadership and C-suite. * Experience in conducting A/B testing experimentation * Strong experience in finding data insights and provide business recommendation to the business * A hacker’s mindset – the ability to build simple but clever and elegant solutions to new problems within significant resource, operational and time constraints through deep understanding of the business, creative problem solving, and a wide range of expertise in data, analytics, automation, programming, and prototyping. * Excellent communicator with superior written, verbal, presentation and interpersonal communication skills. * Data driven in both decision making and performance measurement. * Extreme comfort in ambiguous, fast-paced environment. * Ability to multi-task, prioritize and coordinate resources. **It’s Great if you Have:** * MBA or Masters in a quantitative subject (e.g. computer science, mathematics, engineering, science, economics or finance). * Program management certifications (e.g. PMI, PRINCE2) to compliment your program management experience. * Asian market experience. * Travel industry / e-commerce / tech / consulting experience.