Drive the Food Business strategy for Central Pattana by developing innovative food concepts, executing impactful marketing campaigns, and optimizing customer experiences. Leverage data and consumer insights to generate traffic and identify new business opportunities. Collaborate cross-functionally with internal teams and external partners to ensure continuous business growth and operational excellence. Lead the end-to-end lifecycle of food promotion and marketing initiatives, from strategic planning to campaign execution and performance analysis. Manage budgets effectively, oversee promotional activities, and present detailed reports to senior management. Stay ahead of market trends and competitor activities to propose actionable strategies that enhance brand visibility and drive sales performance.