Agoda is launching a new B2C fintech product and is seeking a Senior Business Analyst to define, launch, and grow this vertical across different markets. You will own and execute initiatives to drive acquisition, transaction growth, and retention by working closely with product, fintech, and cross-functional marketing teams. This is a unique opportunity to incubate a new business from the ground up in a fast-paced environment. In this role, you will design optimization strategies across the full user funnel, execute marketing campaigns through various channels, and collaborate with product and design to shape key user journeys. You will also work with fintech, legal, and compliance teams to ensure messaging is accurate and user-friendly. This is a sole contributor role with strong visibility across management.

This role involves owning and delivering end-to-end projects focused on customer experience, operational excellence, and business transformation. You will translate high-level management priorities into structured improvement programs by analyzing complex operational and customer data. The position requires driving practical solutions through implementation rather than just analysis, coordinating across multiple functions to ensure alignment, and managing project roadmaps with clear ownership and risk mitigation. You will work closely with senior stakeholders to facilitate timely decisions and present clear, logical recommendations to both working teams and executive leadership. You will be responsible for diagnosing root causes of business problems, developing solution options, and tracking measurable outcomes after implementation. The role demands a strong ability to structure ambiguous challenges and build management-ready presentations. You will partner with the Ops AI Enablement pillar when applicable, ensuring that automation and AI solutions are effectively integrated to drive overall business success.

You will leverage workforce management tools to forecast contact volume and optimize staff scheduling across various campaigns and channels. Your role involves developing short-term and long-term capacity plans to ensure optimal interval-level shift coverage and meet strict service level agreements. You will work closely with the Customer Service team to align planning with broader operational goals and proactively adjust workforce plans based on dynamic volume shifts. You will monitor real-time contact queues and agent activities to ensure strict adherence to schedules and target metrics. The position requires managing contact volume, daily attendance, and break schedules, taking immediate corrective actions during volume surges or queue imbalances. You will maintain and update rosters in line with business demands, campaign spikes, and agent availability.

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. #### Get to know our team The B2B Digital Marketing team sits within Agoda’s B2B Marketing organization and is responsible for delivering high‑quality, scalable marketing campaigns for our partners across B2B2C channels. We work closely with Commercial, Product, Data, and regional Marketing teams to ensure campaigns are efficiently executed, performance is clearly measured, and partners receive actionable, data‑driven recommendations that drive value for both Agoda and our partners. Our mission is to balance operational excellence with growth impact— building repeatable, scalable frameworks that allow us to support dozens of partners at once, while still delivering insights tailored to each partner’s performance and business context. #### The role As Manager, B2B Digital Marketing, you will own the end‑to‑end marketing delivery for partner campaigns, manage a small team, and play a critical role in shaping how we operate and scale partner marketing.This role sits at the intersection of people management, analytics, process optimization, and value creation. You’ll ensure campaigns run smoothly and efficiently, while also continuously improving performance through insight‑driven recommendations, standardized frameworks, and better tools. #### What you will be doing ##### Campaign Delivery & Partner Marketing * Own the delivery of B2B partner marketing campaigns across channels, ensuring timely execution, high quality, and consistent standards. * Oversee campaign planning, setup, monitoring, and post‑campaign analysis. * Ensure partners receive clear insights on performance and actionable recommendations to improve outcomes. ##### Process Management & Optimization * Design, improve, and document end‑to‑end marketing delivery processes to increase efficiency, reliability, and output quality. * Identify operational bottlenecks and drive continuous improvement through tooling, automation, and clearer workflows. * Establish SLAs, quality checks, and governance to ensure campaigns run smoothly at scale. ##### Analytics, Insights & Value Creation * Analyze campaign performance to understand what works, what doesn’t, and why. * Identify drivers of success across partners and campaign types (e.g., formats, targeting, budget allocation, creatives). * Translate insights into practical recommendations that increase campaign effectiveness and average value per partner. * Use data to prioritize efforts and guide partners toward higher‑impact marketing actions. ##### Scalable Frameworks & Tooling * Build standardized frameworks, playbooks, and tools that allow the team to manage and improve tens of partners simultaneously. * Balance standardization with flexibility by enabling customizable recommendations based on partner performance data and business context. * Partner with Data, Product, and Marketing Ops to scale solutions through dashboards, templates, and self‑serve tools where possible. ##### Leadership & Stakeholder Management * Manage, coach, and develop 2 direct reports; set clear goals, structures, and feedback loops. * Communicate confidently with internal stakeholders and external partners, simplifying complex data into clear narratives and next steps. * Act as a trusted point of contact for B2B marketing delivery and performance discussions. #### What you’ll need to succeed * 5+ years of experience in data‑driven marketing, operations, analytics, consulting, or growth roles, ideally in tech, e‑commerce, travel, or B2B environments. * Consulting experience is a strong plus * Strong SQL skills(must‑have) with the ability to independently analyze large datasets and draw clear conclusions. * Proven experience improving processes, frameworks, or operating models in a complex or scaling environment. * Strong analytical mindset with the ability to connect data to business impact and practical recommendations. * Excellent communication and stakeholder management skills— able to influence, educate, and align both internal teams and partners. * People management experience or clear readiness to manage and develop others. * Bachelor’s degree #### It’s great if you have * Background in management consulting, internal strategy, or operations excellence roles. * Experience building standardized playbooks or scalable partner programs. * Familiarity with marketing performance metrics and experimentation concepts. * Experience working with dashboards (e.g., Tableau or similar BI tools). * Exposure to B2B, affiliate, partner marketing, or marketplace models. ###### #Bengaluru #SãoPaulo #Delhi #NewYorkCity #Nigeria #London #Hyderabad #Pune #Mumbai #Colombia #Paris #Jakarta #Chennai #SanFrancisco #WashingtonDC #Toronto #Pakistan #LosAngeles #Dallas #Chicago #Kenya #Boston #Shanghai #Egypt #BuenosAires #Manila #Netherlands #Singapore #RioDeJaneiro #Beijing #Atlanta #Sydney #Madrid #Vietnam #SaudiArabia #Peru #Melbourne #Ireland #Russia #Bangladesh #MexicoCity #Philadelphia #Chile #SeattleArea #Noida #Kolkata #Guangdong #UnitedArabEmirates #TelAvivDistrict #Houston #KualaLumpur #BeloHorizonte #SouthKorea #Bangkok #Istanbul #Austin #Curitiba #Warsaw #Campinas #Barcelona #Ukraine #CostaRica #Berlin #Romania #Denver #Johannesburg #Minneapolis #Manchester #Miami #Phoenix #Detroit #Coimbatore #Milan #PortoAlegre #Vancouver #Montreal #Charlotte #SanDiego #Ghana #SaltLakeCity #Raleigh #HongKong #Munich #Prague #Ecuador #TampaBay #Tokyo #Serbia #Lithuania #Taipei #Cracow #Zhejiang #CapeTown #Brasilia #Columbus #Ahmedabad #Indore #Kochi #Gurgaon #Chandigarh #Lucknow #Bhubaneswar #Thiruvananthapuram #Visakhapatnam #Bhopal #JerseyCity #Irving #Denton #Worcester #Arlington #OverlandPark #AuroraDistrict #Baltimore #Tampa #Halethorpe #Dayton #Syracuse #Chonburi #ChiangMai #NakhonRatchasima #KhonKaen #HatYai #Phuket #Surabaya #Tangerang #Birmingham #Casablanca #Rabat #Camp #PetalingJaya #GeorgeTown #### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works. ### **Discover more about working at Agoda** * Agoda Careers[https://careersatagoda.com](https://careersatagoda.com/) * Facebook[https://www.facebook.com/agodacareers/](https://www.facebook.com/agodacareers/) * LinkedIn[https://www.linkedin.com/company/agoda](https://www.linkedin.com/company/agoda) * YouTube[https://www.youtube.com/agodalife](https://www.youtube.com/agodalife) **Equal Opportunity Employer** At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our [privacy policy](https://careersatagoda.com/privacy-statement). **Disclaimer** We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee. ## Apply Now Manager, B2B Digital Marketing (Bangkok Based, Relocation Provided) This position is based in Bangkok and requires full-time, on-site work. Are you willing and able to relocate to Bangkok for this role, if offered the position? (Hybrid - 2 days WFH, 3 days in office) Do you have at least 5+ years experience in people management, solid SQL skills, strong analytics, and process improvement/optimization? Do you have experience extracting and analyzing data using SQL? How many years of relevant full-time experience do you have? (Excluding internship) What is your current salary annually (in your own currency)? What is your salary expectation in THB annually? How quickly would you be able to start if we were to make you an offer? In which country/region are you currently based? Are you presently employed by any company within the Booking Holdings group, including but not limited to Kayak, OpenTable, Booking.com, Rental Cars, RocketMiles, FareHarbor, HotelsCombined, CheapFlights, Momondo, Priceline, or Getaroom? How did you hear about this job? Preferred First Name Do you agree to Agoda’s use of personal data from your application to improve our recruitment experience? We may collaborate and share your data with third-party providers for recruitment purposes and you may ask to remove your data at any time. We collect your gender information for diversity, equity & inclusion monitoring purposes. It is entirely voluntary to answer the question below. By choosing “prefer not to disclose”, your candidacy will not be impacted. To avoid actual or perceived impairment of our parent company’s independent auditor – Deloitte and to comply with applicable regulations of Securities and Exchange Commission of the United States, we need to seek approvals from our parent company before starting the interview process. With this, please confirm if you are currently or formerly have been associated with Deloitte or any of its subsidiary entities at any time including but not limited to any time as a direct employee, director, contractor, major shareholder, intern etc.? Email me about other job openings within the Booking Holding’s entities and recruitment-related newsletters