At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda’s most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy. This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally. This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management. We’re looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence. As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda’s commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You’ll be responsible for end-to-end marketing leadership for the partnership. **What Makes This Role Unique** **Scale & Impact** * Own a full P&L for a multi-million dollar partnership * Direct control over budget allocation and investment levels across channels * Your optimization decisions drive both immediate ROI and long-term partnership health **Strategic Complexity** * Manage multiple brands with different customer profiles * Navigate the intersection of B2B partnership management and B2C performance marketing * Balance partner relationships with data-driven optimization * Influence partner marketing strategy while ensuring Agoda profitability targets **Channel Mastery & Technical Growth** **You’ll oversee the full marketing funnel:** * Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness * Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization * App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets * Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers * Advanced SQL for booking analysis and channel performance tracking * A/B testing and experimentation methodology with clear measurement frameworks * Marketing analytics including attribution modeling and incrementality measurement **Cross-Cultural Collaboration** * Weekly syncs with partner marketing team * Joint planning and collaborative problem-solving * Navigate cultural nuances in partnership management **Key Responsibilities** 1. Team Leadership & Development * Manage, mentor, and develop a team of 2-3 marketing specialists * Set team priorities and OKRs aligned to partnership goals * Conduct performance reviews and career development conversations * Foster a culture of experimentation, learning, and accountability 2. Strategic Marketing Leadership & P&L Ownership * Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals * Guide team on channel strategies and ensure execution excellence * Own the full marketing P&L for the partnership * Design experimentation roadmap to validate strategic hypotheses * Monitor channel health and guide team to drill into anomalies or opportunities * Oversee dashboard/reporting development and team analytics capability 3. Analytics Strategy & Insights * Define analytics roadmap and experimentation strategy for the team * Write SQL queries to answer strategic business questions and guide team on complex analysis * Guide team on measurement frameworks and experiment design * Synthesize insights into executive-ready recommendations with business impact quantification * Build team capability in analytics and experimentation 4. Strategic Planning & Executive Stakeholder Management * Develop annual marketing roadmap and quarterly plans aligned to partnership goals * Lead weekly syncs with partner marketing leadership * Present quarterly business reviews to Agoda leadership (Director/VP level) * Own the annual planning process and budget allocation across channels * Partner with Agoda’s commercial and product teams on partnership optimization * Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data 5. Program & Project Management * Lead large, multi-workstream initiatives end-to-end * Build detailed project plans with risk mitigation and milestone tracking * Establish governance cadence and reporting mechanisms * Ensure disciplined execution across markets and teams **Requirements** We’re looking for candidates who demonstrate: 1. Analytical & Technical Skills * SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins) * Strong analytical thinking with ability to translate data into actionable insights * Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards) * Bonus: Experience with experimentation design and statistical analysis * 7-10+ years in marketing, growth, or analytics roles 2. Marketing Channel Knowledge * Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO) * Experience optimizing marketing campaigns toward ROI/profitability targets * Familiarity with attribution models and incrementality measurement * Background in digital marketing, growth marketing, or marketing analytics preferred 3. Leadership & Stakeholder Management * 5+ years people management experience or demonstrated team leadership * Ability to influence without direct authority in a matrix organization * Executive communication skills — comfortable presenting to VP/Director level stakeholders * Required: Complex stakeholder management including partner relationships at senior levels * Cultural sensitivity for cross-border collaboration 4. Execution Excellence * Exceptional project management discipline * Ability to manage multiple concurrent initiatives * Strong attention to detail without losing strategic altitude 5. Business Orientation * Understands P&L drivers and growth mechanics * Makes data-informed decisions * Focused on impact, not activity **What We Offer** Ownership & Impact * You’re not executing someone else’s strategy — you’re owning the outcomes * Test new ideas, run experiments, see direct impact on partnership performance * High visibility to leadership; your metrics are partnership KPIs Learning Environment * Work with Agoda’s best-in-class marketing practices * Experimentation culture with clear measurement and learning * Complex, ambiguous problems that build problem-solving skills
Browse Jobs & Search Results
The Analytics role sits within the Digital & Technology division of KKP (Kiatnakin Phatra Bank) in Bangkok. The position focuses on identifying customer acquisition opportunities, optimizing lead generation, and developing cross-sell/upsell strategies through data-driven insights. Responsibilities include campaign performance analysis, A/B testing, dashboard development, regulatory reporting automation, datamart design, and translating business challenges into analytical solutions. Candidates should have 0 to 3 years of experience in Business Intelligence or Data Analytics, preferably within marketing or customer acquisition. Required skills include Python, PySpark, and SQL for large-scale data processing, along with hands-on experience in A/B testing, campaign optimization, dashboard tools (Power BI, Tableau, Databricks), and datamart deployment. A solid understanding of the financial industry is expected.
Data Analyst role at Kiatnakin Phatra Bank Public Company Limited (kkp) in Bangkok, within the Digital & Technology division. The position focuses on identifying customer acquisition opportunities, analyzing campaign performance, designing A/B tests, building dashboards, automating regulatory reports, and deploying datamarts to support marketing and sales teams. Candidates should have 0-3 years of experience in BI or data analytics, proficiency in Python, PySpark, and SQL, and hands-on experience with marketing analytics, dashboard tools, and datamart deployment. Strong analytical, communication, and cross-functional collaboration skills are required, along with familiarity with the financial industry.
This Associate Data Analyst role is based in Bangkok and focuses on Marketing Analytics within the Performance Marketing team. The position is designed for new graduates and involves working with experts to develop at-scale marketing programs. The role requires fluency in English and Thai, and the ability to analyze data to optimize campaigns across various digital channels. The team is highly data-driven and fosters a learning environment for professional growth.
The role sits within the Supply Analytics team under Supply department, where new business ideas, and partnership types are incubated and scaled. The right candidate will play a critical role in shaping the BI team’s overall strategy and will lead the execution of new business verticals/opportunities. This is a broad scoped role, suited to those with a track record of leading enterprise level BI function and/or creating new and high impact business verticals from scratch, from a consulting, sales or business development background with a strong entrepreneurial mindset. You will be expected to perform opportunity sizing on new business opportunities, build high level business cases to justify your proposals and work closely with Product teams to build out new features and functionalities prior to dealing directly with external partners to negotiate and close deals. We are seeking a Senior BI Analyst, to lead strategic and operational initiatives that create both growth and efficiency for the Supply organization. In this role, you will work directly with multiple stakeholders, including executive leadership and various cross-functional departments to successfully implement key initiatives. You will impact Agoda’s business through exploring new business opportunities, analyzing complex scaling challenges, and improve existing operations. In this Role, you’ll get to: * Translate internal briefs into analytical projects (to include refining the initial brief and asking the ‘right questions’, working through potential hypotheses and storyboarding the output) * Use and analyze data from multiple large-scale data warehouses and present statistically strong analysis to a wide range of business stakeholders. * Proactively identify opportunities for growth within supply and the wider business. * Drive new analytical initiatives and projects aimed at improving organizational efficiency and shaping Agoda supply. * Identify, support, and lead projects aimed at scaling up the way the Supply organization leverages on data, insights, and intelligence. * Automate manual operational processes and present back on time savings gained through modernization of business operations What you’ll Need to Succeed: * 4+ years of experience in analytics/data science/insights/strategy. * Bachelor’s degree ideally in a business or quantitative subject (e.g. computer science, mathematics, engineering, science, economics or finance). * 3+ years of experience with BI & analytics tools (SQL, Tableau, Metabase or PowerBI) * Experience in conducting A/B testing experimentation (a plus) * Experience in Python or R (a plus) * A good understanding of statistical modelling knowledge or any machine learning technique knowledge is a plus (regression, logistic regression, random forest, etc. * Good stakeholder management experience. Comfortable presenting to senior leadership and C-suite. * Strong experience in finding data insights and provide business recommendation to the business * A hacker’s mindset – the ability to build simple but clever and elegant solutions to new problems within significant resource, operational and time constraints through deep understanding of the business, creative problem solving, and a wide range of expertise in data, analytics, automation, programming, and prototyping. * Excellent communicator with superior written, verbal, presentation and interpersonal communication skills. * Data driven in both decision making and performance measurement. * Extreme comfort in ambiguous, fast-paced environment. * Ability to multi-task, prioritize and coordinate resources. It’s Great if you Have: * Travel industry / e-commerce / tech / consulting experience.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. THIS ROLE IS BASED IN BANGKOK, THAILAND (WITH RELOCATION PROVIDED) Location: Bangkok, Thailand (*Not open for remote work) Get to Know our Team: As part of the Supply Analytics, you will be responsible for identifying new partners and opportunities, cultivating a relationship with them, and working together with them to deliver the best outcome for our end customers. You would also be responsible with managing the day-to-day interaction with the partner and working closely with other teams within Agoda to ensure the partners needs are met. We design tailored business and product solutions with our partners and help them generate measurable value. Members of our team are empowered and supported to grow their market(s) or accounts. We develop win-win relationships and leverage Agoda’s unique accommodations portfolio and tech solutions to bring our partners the advantages they seek. Utilizing our strong brand and resources, we build new channels to increase the visibility of Agoda, introduce more travelers to our great products and service and deliver significant revenues to the overall business. The Opportunity: As an Analyst, you will report directly to either the Senior Manager or Associate Director within the Supply Department and this will be an individual contributor role. You will be responsible and fully empowered to work with the partners on the ground. You will be supported by a team within the Supply department and work closely with other Team members within Agoda. In this Role, you’ll get to: * Translate internal briefs into analytical projects (to include refining the initial brief and asking the ‘right questions’, working through potential hypotheses and storyboarding the output) * Use and analyze data from multiple large-scale data warehouses and present statistically strong analysis to a wide range of business stakeholders. * Proactively identify opportunities for growth within supply and the wider business. * Drive new analytical initiatives and projects aimed at improving organizational efficiency and shaping Agoda supply. * Identify, support, and lead projects aimed at scaling up the way the Supply organization leverages on data, insights, and intelligence. * Automate manual operational processes and present back on time savings gained through modernization of business operations What you’ll Need to Succeed: * At least 2-5+ years of experience working as an Analyst with experience in analytics/data science/insights/strategy/BI * Advanced working knowledge and hands-on experience in SQL * Strong knowledge and hands-on experience in data visualization tools such as Tableau (preferably) * Expert domain of data analysis and data visualization tools and software such as Excel, Python (or R) * Bachelor’s degree ideally in a business or quantitative subject (e.g. computer science, mathematics, engineering, science, economics or finance). * A good understanding of statistical modelling knowledge or any machine learning technique knowledge (such as hypothesis testing, regression, logistic regression, random forest, etc.) * Good stakeholder management experience. Comfortable presenting to senior leadership and C-suite. * Experience in conducting A/B testing experimentation * Strong experience in finding data insights and provide business recommendation to the business * A hacker’s mindset – the ability to build simple but clever and elegant solutions to new problems within significant resource, operational and time constraints through deep understanding of the business, creative problem solving, and a wide range of expertise in data, analytics, automation, programming, and prototyping. * Excellent communicator with superior written, verbal, presentation and interpersonal communication skills. * Data driven in both decision making and performance measurement. * Extreme comfort in ambiguous, fast-paced environment. * Ability to multi-task, prioritize and coordinate resources. It’s Great if you Have: * MBA or Masters in a quantitative subject (e.g. computer science, mathematics, engineering, science, economics or finance). * Program management certifications (e.g. PMI, PRINCE2) to compliment your program management experience. * Asian market experience. * Travel industry / e-commerce / tech / consulting experience.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **Get to Know our Team:** The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world. **In this Role, you’ll get to:** * Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests. * Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others. * Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers. **What you’ll Need to Succeed:** * Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, economics, engineering, statistics or science) * **Fresh graduation are welcome**(0-1 years of experience) * Ability to communicate fluently in English * Basic business acumen * Proficient in statistics and Excel * Exposure to data tools (SAS, R, SPSS, Python, VBA, SQL, Tableau) * Familiar with A/B testing concepts * Works under close supervision and supports projects with guidance **It’s Great if you Have:** * Experience in digital marketing * Academic research experience