Senior Portfolio Manager, Asia - Monster Energy APAC
Not specified•THA - Bangkok•More than 7 years of experience in brand management, portfolio strategy•Posted 1 day ago
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About the position
The Senior Portfolio Manager leads portfolio-level localization of marketing strategies, translating global brand roles into market-relevant execution. They partner with markets to identify priority audience segments and tailor marketing approaches to local needs. The role involves developing frameworks for differentiated go-to-market strategies across brands to minimize overlap and maximize portfolio impact. Additionally, the manager tracks portfolio-level marketing effectiveness and analyzes results to recommend adjustments for improved ROI and brand equity.
Responsibilities
Lead Portfolio-Level Marketing Strategy Localization
Audience Segmentation and Size of Prize Analysis
Framework Development for Differentiated Go-to-Market Strategies
Cross-Market Collaboration and Best Practice Sharing
Performance Monitoring and Optimization
Requirements
Bachelor's Degree in Marketing, Business, Economics, or related field
Between 1-3 years of experience in data and statistical analysis
Proficiency in portfolio management software and tools
Advanced knowledge of Microsoft Office Excel, PowerPoint
Compensation
Salary not specified
Estimated salary range. Confirm with the employer.
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