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About the position

This role focuses on executing marketing strategies within a specific branch location to drive customer engagement and sales performance. You will collaborate with the marketing team to plan and implement promotional activities that align with the brand's objectives. The position requires a proactive approach to understanding local market trends and customer preferences to tailor marketing initiatives effectively. You will be responsible for managing in-store marketing materials and ensuring they are displayed correctly to enhance the customer experience.

You will work closely with store management and sales teams to coordinate events and campaigns that attract foot traffic and increase conversion rates. The role involves analyzing sales data and customer feedback to identify opportunities for improvement and optimize marketing efforts. You will also assist in organizing community events and sponsorships to strengthen the brand's presence in the local area. This position offers a dynamic environment where you can develop your skills in brand management and retail marketing.

Responsibilities

  • Plan and execute branch-specific marketing campaigns and promotional activities
  • Manage and maintain in-store marketing materials and visual displays
  • Collaborate with store management to align marketing strategies with sales goals
  • Analyze sales data and customer feedback to optimize marketing initiatives
  • Coordinate with the marketing team to ensure brand consistency across all touchpoints
  • Organize and participate in local community events and sponsorships
  • Monitor campaign performance and prepare regular reports on key metrics

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Strong interest in retail marketing and brand management
  • Excellent communication and interpersonal skills
  • Ability to work effectively in a fast-paced retail environment
  • Basic understanding of marketing principles and consumer behavior
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
  • Willingness to work flexible hours, including weekends and holidays

Nice to have

  • Previous experience in retail or customer service is an advantage
  • Creative mindset with a keen eye for visual merchandising
  • Basic knowledge of digital marketing tools and social media platforms
  • Strong problem-solving skills and attention to detail
  • Ability to work independently and as part of a team

Compensation

THB 25,000 - THB 35,000

Estimated salary range. Confirm with the employer.

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About Central Pattana

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