Lineman Wongnai

This role serves as the operational backbone for the Merchant Digital Solutions business unit, focusing on building and running the systems that drive the sales team's performance. You will bridge the gap between sales strategy and daily execution by owning the CRM, data integrity, and standard operating procedures that enable the sales force to operate efficiently. The position requires a strategic thinker who can turn complex data into actionable insights and design workflows that remove friction for sales representatives. You will be responsible for maintaining Salesforce as the single source of truth, ensuring pipeline hygiene, and defining funnel-stage definitions. Additionally, you will lead the operational rhythm by coordinating pipeline reviews and forecast calls, while acting as the central point of contact for cross-functional initiatives involving Product, Marketing, and Finance. This role is ideal for a professional who thrives in a fast-paced environment and enjoys solving complex operational challenges.

LINE MAN Wongnai is Thailand's leading on-demand delivery and lifestyle e-commerce platform. As part of the Merchant Digital Solutions business unit, you will design and run the operating system for businesses across Thailand. This role focuses on building a scalable field model that empowers merchants to digitize their operations. You will lead the design and scaling of installation, onboarding, and onsite after-sales support processes. The goal is to create a cost-efficient field operation that activates merchants faster and allows the sales team to focus on selling. You will own the entire field-agent network, from recruitment and onboarding to training and performance management. You will design the job-intake and dispatch systems that serve as the backbone of the network. Additionally, you will balance a hybrid delivery model between a distributed field-agent network and a core in-house team. Your work will directly impact key metrics such as installation SLA, activation rates, and first-time-right performance.

This role is responsible for end-to-end P&L ownership and driving revenue growth within the advertising ecosystem. The position requires leading long-term marketplace strategy, balancing supply and demand dynamics, and setting monetization models. The ideal candidate will steer cross-functional initiatives involving data science, product, engineering, and commercial leadership to maximize long-term monetization. The role involves designing and optimizing pricing models, defining inventory and placement strategies, and directing teams in diagnosing metric fluctuations. The candidate will serve as the definitive voice for the Ad Marketplace during executive reviews and build a high-performing analytical culture through direct mentoring and workflow establishment.

You will lead the design and optimization of pricing and packaging strategies across Wongnai's product ecosystem, including POS systems and digital merchant solutions. You will build compelling business cases using data modeling and experimentation to drive revenue growth and present high-impact proposals directly to executive leadership. The role involves managing the full lifecycle of pricing initiatives, from hypothesis testing and A/B experiments to post-launch analysis and feedback loops. You will partner with cross-functional teams to ensure accurate execution and maintain consistency between proposed pricing and actual sales materials. Additionally, you will serve as a strategic advisor to business, product, and sales teams, applying structured problem-solving frameworks to complex challenges. This position requires a strong analytical mindset and the ability to translate complex data into clear, evidence-based narratives. You will own the accuracy of pricing-facing materials and maintain a running record of past decisions to build repeatable frameworks. The ideal candidate will have experience in strategy, revenue management, or financial planning, with a focus on pricing or SaaS revenue models. You will be responsible for validating hypotheses and documenting learnings to ensure continuous improvement of pricing strategies.

LINE MAN Wongnai is Thailand's leading on-demand delivery and lifestyle e-commerce platform. We are seeking a Senior Software Engineer to join our development team and help build the technology that powers our ecosystem. You will work on critical backend systems that serve millions of users daily across food delivery, ride-hailing, and financial services. In this role, you will be responsible for designing and developing scalable backend systems using Golang and Java. You will lead architectural decisions for major components, drive cross-functional collaboration, and ensure high performance and reliability. The position requires a strong commitment to quality, from initial design through deployment and production maintenance.

This role focuses on managing the health, growth, and yield of the platform's ad marketplace. You will serve as a critical bridge between daily operations and strategic initiatives involving Data Science, Product, Sales, and Operations teams. The position requires owning the ad-related P&L, defining pricing strategies, and optimizing inventory and ad load configurations to ensure a balanced ecosystem between sponsored and organic content. You will also lead strategic projects and act as the primary liaison for commercial reviews while mentoring direct reports to drive execution. You will be responsible for diagnosing marketplace performance issues by analyzing eCPM ranking logic and resolving performance fluctuations. The role involves generating data-driven recommendations for merchant budgets and campaigns to optimize pacing and return on ad spend. Additionally, you will maintain robust BI and SQL-based reporting to provide actionable insights and lead end-to-end strategic initiatives, including new product rollouts and granular segment deep-dives.

LINE MAN Wongnai (LMWN) is Thailand's leading on-demand delivery and lifestyle e-commerce platform. The Supply Chain Management team owns the company-wide inventory and fulfillment infrastructure, ranging from merchant hardware like POS terminals and Soundboxes to rider equipment. This role is critical as a cross-business unit backbone function, currently operating on a deeply integrated SAP inventory stack. You will be responsible for the end-to-end delivery scorecard, including lead times, SLA compliance, and delivery backlog management. Additionally, you will oversee reverse logistics, supply planning, and the SAP-Inventory integration to ensure data accuracy across all systems. The position requires driving automation and AI initiatives to convert manual SCM workflows into automated processes and managing relationships with third-party logistics providers. You will lead a team to operate independently while ensuring proactive ownership of operational risks and process improvements. This is a strategic leadership role focused on transforming reactive operations into proactive ownership. You will redesign inbound, outbound, and return workflows to ensure decisions originate from Supply Chain rather than other departments. The role involves managing the operational cadence for reconciliation, stock accuracy, and FIFO compliance while reporting status transparently. You will also build team capability through coaching and delegation, identifying gaps early and closing them through honest escalation on resourcing. The ideal candidate will drive the automation roadmap, including a central SCM portal, automated tracking, and AI-assisted case handling, to enhance efficiency and reduce manual effort.

You will drive sales performance reporting and strategic insights for the organization. You will own recurring reporting to the CEO and key business leaders, focusing on sales throughput, revenue, and productivity metrics. You will proactively identify root causes of underperformance and translate findings into actionable recommendations. You will partner with the data team to maintain and evolve tracking metrics while ensuring data quality. You will design and propose monthly sales targets and commission schemes, ranging from structural changes to incremental adjustments. You will own the sales segmentation strategy, including portfolio allocation and area strategy. You will take ownership of proposed uplifts to the P&L, quantifying potential impact and grounding proposals on evidence to drive confident decisions. You will partner with cross-functional teams to roll out changes and own GTM logistics and visibility tracking. You will run experiments or deploy risk-mitigating approaches ahead of full launch. You will own a standardized post-rollout review for every commercial change, documenting learnings against hypotheses. You will maintain a running record of past decisions and outcomes to build on previous work.

This role involves architecting and owning budget strategies to balance user and driver acquisition, retention, and reactivation algorithms. You will drive operational planning and supply-demand balancing across regions while leveraging data-driven frameworks to optimize platform throughput and service level agreements. Additionally, you will establish key performance indicator frameworks to identify operational bottlenecks and execute strategic initiatives that directly impact profitability and market share. The position requires leading cross-functional alignment across Product, Commercial, Marketing, and Regional Operations teams to translate complex operational data into executive strategic roadmaps and actionable growth levers.

LINE MAN Wongnai is Thailand's leading provider of On-Demand Services, Merchant Digital Solutions, and Payment and Financial Services. We are seeking a Machine Learning Engineer for a 12-month contract to lead the migration of our machine learning and production model infrastructure to a modernized cloud environment. You will work directly with the Machine Learning Engineering and Data Science teams to re-platform existing training, serving, and feature data pipelines onto new cloud-native infrastructure. This is a hands-on execution role focused on the migration project, requiring the ability to ramp up quickly and contribute within the first few weeks. The role involves re-platforming the ML lifecycle, driving application integration, and ensuring production health during the transition. The successful candidate will be responsible for migrating MLOps infrastructure, training pipelines, and CI/CD workflows, as well as migrating data and feature pipelines to ensure uninterrupted data flow. You will establish monitoring and incident response for data quality and model drift during the cutover. Post-migration, you will optimize system performance by troubleshooting bottlenecks and tuning models for latency and cost efficiency. The role requires a pragmatic engineering approach to deliver against a fixed scope and timeline while ensuring a clean handover of documentation and ownership to the full-time team.