SPBT : Senior Manager, Channel Strategy (B4U)

Suntory PepsiCo Beverage Thailand (SPBT) is hiring a Senior Manager, Channel Strategy based in Bangkok. The role supports the development and delivery of channel strategies across Modern Trade, Traditional Trade and Eatery, translating consumer, shopper and performance insights into growth priorities and execution plans. Responsibilities include channel and outlet analyses, leading Meal Occasion initiatives and pilot programs, outlet segmentation, and annual channel/customer plans with KPIs such as sales uplift, traffic growth and ROI.

The successful candidate will have strong analytical skills, a good understanding of Modern Trade, Traditional Trade and EAT channel operations, and experience turning consumer and shopper insights into commercial actions. They should demonstrate end-to-end initiative and pilot management, cross-functional stakeholder management, customer engagement and presentation skills, commercial and financial acumen, advanced Excel proficiency (Power BI is a plus), and fluent Thai and English for business communication.

Support the development and delivery of channel strategies across Modern Trade, Traditional Trade and Eatery

Translate consumer, shopper and performance insights into growth priorities, customer-specific propositions and execution plans

Conduct channel, outlet and performance analyses to identify growth opportunities, portfolio gaps and execution priorities

Lead Meal Occasion initiatives and pilot programs from concept through execution and evaluation

Support development of outlet segmentation, portfolio recommendations and Picture of Success

Support annual channel/customer plans with KPIs such as sales uplift, traffic growth and ROI

Collaborate with cross-functional teams and customers to address execution barriers and scale successful pilots

Strong analytical skills with ability to identify growth opportunities and risks

Good understanding of Modern Trade, Traditional Trade and EAT channel operations

Experience in consumer and shopper understanding, translating insights into commercial actions

Proven ability to manage initiatives and pilot programs end to end

Strong cross-functional project and stakeholder management skills

Strong customer engagement and presentation skills

Strong commercial and financial acumen

Advanced Microsoft Excel proficiency; Power BI is an advantage

Good command of written and spoken Thai and English for business communication