SPBT-Senior Manager, Category Development

This role leads the multi-functional commercial process for category strategy development across all brand categories at Suntory PepsiCo Beverage Thailand (SPBT), based in Bangkok. Main duties include partnering with marketing on marketing plans, initiating pack price solutions, working with RGM on Pack Price Architecture by channel, collaborating with Trade Marketing and Sales on execution strategy, and analyzing market situations to identify business opportunities in channel and portfolio mix.

The position requires a degree in a related field and at least 6 years of experience in Category Development, Customer/Trade Marketing, Consumer Marketing, and Insight Analytics. Candidates need strong leadership, project management, analytical skills, innovative thinking, relationship building, and self-performance management abilities.

Lead the multi-functional commercial process in development of category strategy to achieve defined business objectives across all brand categories

Partner with marketing to jointly agree on the marketing plan and initiate pack price solutions

Work with RGM on Pack Price Architecture by channel to drive incremental NRR

Develop execution strategy with Trade Marketing and Sales for sustainable category growth

Analyze market situation to identify business opportunities in channel and portfolio mix

Degree in related fields

At least 6 years' experience in Category Development, Customer (Trade Marketing)/Consumer Marketing and Insight Analytic

Leadership and strong project management skills

Strong analytical skills, turning insight into actions

Innovative thinking and good relationship building/teamwork