SPBT : Assistant Manager, Key Account (B5U)

Suntory PepsiCo Beverage Thailand (SPBT) is hiring an Assistant Manager, Key Account to manage modern trade accounts focused on department store food court formats in Bangkok. The role involves negotiating commercial agreements, developing Joint Business Plans, executing co-promotional campaigns, managing pricing and investment, coordinating post-mix installations, monitoring outlet compliance, and tracking competitor activity.

The position requires a Bachelor's degree in marketing, Business Administration, or a related field, plus 3-5 years of experience in key account management, modern trade, or AFH sales, ideally within FMCG beverages. Candidates need strong commercial negotiation skills, analytical ability with Excel proficiency, English and Thai fluency, and a customer-centric, self-driven approach suited to a field-based role.

Negotiate commercial agreements with modern trade buying/leasing teams at department store group level, covering all food court formats

Develop and implement Joint Business Plans (JBP) for assigned accounts with clear revenue targets, volume forecasts, and activation calendars

Design and execute co-promotional campaigns with food court operators to drive consumer trial and sales volume growth

Manage pricing strategy, commercial investment (D&A), and discount framework within delegated authority

Coordinate with the MEM team to ensure timely post-mix installation and efficient ongoing operation across all outlets

Bachelor's degree in marketing, Business Administration, or related field

Minimum 3-5 years' experience in key account management, modern trade, or AFH sales

Experience in FMCG (beverage preferred) sales environment preferred

Strong commercial negotiation skills with ability to engage modern trade buying/leasing teams

Analytical and numerate; proficient in Excel (pivot tables, data analysis), Word, and PowerPoint; good command of English and Thai