SPBT : Senior Manager, Sales Strategy & Transformation(B4U)

Suntory PepsiCo Beverage Thailand (SPBT) is hiring a Senior Manager, Sales Strategy & Transformation based in Bangkok. The role translates national sales strategies into regional plans, leads sales transformation initiatives including process redesign and digital enablement, and establishes governance frameworks for distributor and market execution standards.

The position collaborates cross-functionally with RTM, Trade Marketing, Sales Technology, and IT, and develops regional dashboards and KPIs covering Perfect Store, Cooler, ASO, and SKU performance. Candidates need a bachelor's degree, 5+ years in sales strategy or commercial excellence, strong analytical and project management skills, and experience leading sales teams, preferably in FMCG.

Regional Strategy Activation: Translate national sales strategies into actionable regional plans

Transformation Program Execution: Lead deployment of sales transformation initiatives including process redesign, digital enablement, and capability development

Governance & Compliance: Establish governance frameworks for People Capability Standard, Distributor Operation Standard, and Market Execution Standard

Cross-Functional Collaboration: Work with RTM, Trade Marketing, Sales Technology, and IT for integration across the sales ecosystem

Performance Monitoring & Insights: Develop regional dashboards and KPIs (Perfect Store, Cooler, ASO, SKU) and provide actionable insights

Bachelor's degree in business, Marketing, Economics, or related field (MBA preferred)

5+ years of experience in sales strategy, transformation, or commercial excellence roles

Strong analytical and project management skills

Proven ability to influence and collaborate across functions and levels

Experience leading sales team/unit; FMCG or consumer goods experience is a plus