Manager, Area Sales

Area Sales Manager role based in Bangkok with Suntory Beverage & Food, responsible for executing regional sales strategy, managing distributor relationships, and leading area sales teams. The position involves developing actionable plans with ADEs, Route Supervisors and distributors, conducting monthly business reviews against JBP targets, coaching direct reports, and ensuring execution of in-store and trade marketing programs.

The role requires a Bachelor's degree and 5-10 years of experience in FMCG or beverage sales, with strong sales capability, team management, and cross-functional understanding. Candidates must have good English communication and computer literacy skills.

Ensure execution of Company/Region sales plan strategy, pricing, product line-up, credit terms, execution standards, stock holding, FEFO, and route optimization

Work with RTM, Sales Capability, ADM, RSM and distributors to develop infrastructure and efficient routes for sales growth

Convert Area objectives into actionable plans for ADE, Route Supervisors and Distributors

Conduct monthly distributor reviews and health-checks, identifying gaps versus JBP

Coach direct reports, ensuring they are equipped, trained and motivated, and monitor distributor and team performance including PDRs and claim budget tracking

Bachelor's Degree required

Experience 5-10 years in leading FMCG or Beverage

Strong sales skills with prior FMCG and retail experience

Good command of written and spoken English and computer literacy

Good understanding of all business functions (Sales, Marketing, Finance, Logistics) plus managerial, coaching and leadership skills