Sales Executive / Assistant Sales Manager – Traditional Trade (Pet Food)

Thai Union Group is hiring a Sales Executive / Assistant Sales Manager for the Traditional Trade channel, focused on pet food, based at the Bangkok office (SM Tower). The role manages and achieves monthly and annual sales targets within an assigned territory, building long-term relationships with local retailers, distributors, and pet shop owners.

Duties include expanding distribution through new points of sale and core SKU/NPD pushes, planning trade promotions, overseeing merchandising and price compliance, supervising field sales representatives, analyzing sales and market data, coordinating with Marketing, Logistics, and Accounting, and preparing sales reports and competitor insights. Candidates need proven Traditional Trade sales experience, negotiation and territory planning skills, field mobility with a personal vehicle and valid driver's license, and proficiency in Excel and PowerPoint.

• Manage and achieve monthly and annual sales targets for the Traditional Trade channel within the assigned territory
• Build, maintain, and strengthen long-term business relationships with local retailers, distributors, and pet shop owners
• Drive numeric and weighted distribution growth by expanding new points of sale and pushing core SKUs and new product launches
• Plan and execute promotional activities with store owners to boost sell-out and drive store traffic
• Oversee retail price compliance, shelf management, product display, and brand visibility; supervise field sales staff and prepare sales reports, market intelligence, and competitor insights

• Proven experience in Sales handling the Traditional Trade channel (Pet Food / Pet Care industry experience highly preferred)
• Strong negotiation, territory planning, and account management skills
• Ability to work in the field and travel extensively across the assigned territory
• Proficient in Microsoft Office (Excel and PowerPoint) for sales analysis and reporting
• Must possess a personal vehicle and a valid driver's license