Sales Planning & Analytics Manager (GT)

This role leads the GT & Makro sales performance analytics, forecasting, reporting, and business planning functions. You will serve as the central data authority, providing actionable insights to optimize business performance and manage risks. The position involves close collaboration with Sales, Demand Planning, Trade Marketing, and Finance to support strategic decision-making and improve forecast accuracy. You will also drive the development of business intelligence tools and automation initiatives to enhance planning efficiency.

You will own the end-to-end sales planning process, including gross sales, trade spending, and the Annual Operating Plan (AOP). Your responsibilities include delivering weekly and monthly performance reports, leading business reviews, and conducting Gross-to-Net analysis. You will act as the primary planning partner to the GT Sales Leadership Team and ensure accurate reporting of key channel KPIs such as off-take, inventory, and sell-in metrics.

• Own and lead the GT & Makro sales planning process and tools to deliver gross sales, trade spending, actuals, full-year forecast, and the Annual Operating Plan (AOP).
• Provide weekly and monthly sales performance reports against AOP, Last Forecast, and LE, highlighting risks, opportunities, and corrective actions.
• Lead weekly, monthly, and annual business performance reviews for GT channels and provide actionable analysis of key sales drivers.
• Drive Gross-to-Net analysis, covering gross sales and trade spending, and identify key gaps impacting business delivery.
• Own the GT sales forecasting process across the monthly business cycle, IBP, LE, and AOP, and lead forecast alignment with Sales, Demand Planning, Trade Marketing, and Finance.
• Challenge forecast assumptions and improve forecast accuracy through data-driven analysis and stakeholder engagement.
• Serve as the primary planning partner to the GT Sales Leadership Team and support strategic customer planning and annual customer business reviews.
• Act as the single source of truth for GT data across the sales organization, including gross sales, trade spending, GT sell-out, off-take, inventory, and related performance metrics.
• Lead the development and enhancement of sales performance dashboards, Power BI reports, Excel templates, and other business intelligence tools.
• Ensure accurate and timely reporting of off-take, trade inventory, sell-in, customer performance, OOS, OSA, DOI, and other key GT channel KPIs.
• Drive automation and digitalization initiatives to improve planning efficiency and reporting effectiveness.
• Act as key business owner and super user for SAP BI, Power BI, and related planning systems.
• Collaborate with Demand Planning on supply constraints, product allocation, and inventory optimization.
• Partner with Finance on sales budgeting, accrual management, trade spending, and business performance tracking.
• Work closely with Trade Marketing and RGM to assess promotion and innovation impacts on forecast and business performance.
• Supervise the TSP system owner and support monthly accrual processes with GT Sales Admin and Finance.

• Bachelor’s degree in Business Administration, Economics, Finance, Statistics, Engineering, or a related field.
• At least 5-8 years of experience in Sales Planning, Commercial Planning, Demand Planning, Business Analytics, or Financial Planning.
• Proven experience supporting IBP, rolling forecast, budgeting, and business planning processes.
• Advanced Microsoft Excel and PowerPoint skills, with experience in BI tools such as Power BI, SAP BW, Power Query, or related systems.
• Strong data analytics, business modeling, forecasting, and sales planning capabilities.
• Knowledge of trade promotions, customer planning, inventory management, and GT channel dynamics.
• Strong business acumen, commercial mindset, problem-solving skills, and decision-making capability.
• Ability to influence stakeholders across functions and management levels.
• Excellent communication and presentation skills in Thai and English.
• Ability to lead projects and drive change in a fast-paced environment.
• Experience managing team members or leading cross-functional initiatives is preferred.