Seller Acquisition Growth Lead - Shopee

This role focuses on developing and executing acquisition strategies to drive sustainable growth for Fulfillment by Shopee (FBS) sellers. You will build a strong pipeline of prospective sellers through market analysis, strategic partnerships, and targeted outreach. The position requires owning the end-to-end seller acquisition funnel, from lead generation and engagement to onboarding and activation. You will monitor acquisition performance, identify growth opportunities, and optimize conversion across the entire funnel. Collaboration with Commercial, Category Management, Marketing, Product, and Operations teams is essential to improve seller acquisition effectiveness and enhance the onboarding experience.

You will be responsible for identifying untapped seller segments and expansion opportunities to accelerate FBS adoption. This involves leveraging strong analytical skills to use data for commercial decision-making and driving business growth. The role demands excellent project management and stakeholder management capabilities to navigate a fast-paced, cross-functional environment. Strong communication, negotiation, and presentation skills are required to influence key stakeholders and drive results.

• Develop and execute acquisition strategies to drive sustainable growth of Fulfillment by Shopee (FBS) sellers
• Build a strong pipeline of prospective sellers through market analysis, partnerships, and targeted outreach
• Identify untapped seller segments and expansion opportunities to accelerate FBS adoption
• Own the end-to-end seller acquisition funnel, from lead generation and engagement to onboarding and activation
• Monitor acquisition performance, identify growth opportunities, and optimize conversion across the acquisition funnel
• Collaborate with Commercial, Category Management, Marketing, Product, and Operations teams to improve seller acquisition effectiveness and enhance the onboarding experience

• Bachelor's degree in Business, Marketing, Economics, Supply Chain, or a related field
• 4–7 years of experience in Business Development, Commercial Strategy, Seller Acquisition, Key Account Management, Consulting, or E-commerce
• Proven track record of driving business growth, acquisition, or marketplace expansion
• Strong analytical skills with experience using data to drive commercial decisions
• Excellent project management and stakeholder management capabilities
• Experience working in fast-paced, cross-functional environments
• Strong communication, negotiation, and presentation skills

• Experience with marketplace operations or logistics platforms
• Knowledge of Southeast Asian e-commerce markets
• Fluency in Thai and English