RTM Manager

The RTM Manager implements trade-term operational capabilities and supports market operations in Bangkok. The role coordinates route planning, distributor sales systems, and sales team management while shaping distribution strategy and field force performance.

The manager designs distributor route plans and territories, leads annual route-to-market target setting, implements distributor performance scorecards, and oversees corrective actions from store audits. The role also manages system enhancements and testing with IT, sales teams, cross-functional partners, and service providers, and leads or supports multi-market route-to-market redesigns, transformations, and digital-tool upgrades.

• Design route plans and territories for each distributor based on business requirements and area opportunities.

• Lead annual route-to-market target setting for distributor partners.

• Support route-to-market and field-force structure design, launches, and optimization.

• Implement weekly, monthly, and annual distributor performance reviews and scorecards.

• Manage multi-market transformation, route-to-market redesign, and digital-tool projects.

• Bachelor’s degree in Business Administration, Computer Science, or a related field.

• At least 5 years of strong FMCG experience in route optimization, route-to-market, or distributor management.

• Advanced computer literacy with distributor sales systems and tools, including MS Excel, DMS, and Power BI.

• Track record optimizing field-force and distribution performance across markets.

• Strong analytical, stakeholder-management, and English and Thai communication skills.