This role focuses on transforming customer and market data into actionable business insights to support strategic planning and decision-making. You will develop and maintain accurate databases, conduct in-depth market analysis, and prepare sales forecasts to drive business performance. The position requires translating complex data into clear recommendations and executive presentations for stakeholders. You will be responsible for monitoring sales performance and competitor movements to provide timely business outlooks. The role involves using analytical tools to identify market trends and customer opportunities, then converting these insights into effective marketing plans. You will collaborate with cross-functional teams to ensure data-driven strategies align with commercial objectives.