You will operate at the intersection of Marketing, data, product development, and generative AI to build scalable solutions. This role involves identifying high-value workflows, translating business problems into clear product requirements, and developing prototypes using SQL and Python. You will partner with developers and Marketing teams to turn successful ideas from prototype through deployment and adoption. The focus is on delivering measurable outcomes through AI-enabled tools rather than traditional reporting or coordination. You will quantify opportunities by establishing current effort, pain points, user base, and potential business value. You will design evaluation frameworks covering output accuracy, reliability, usability, safety, and appropriate human review. You will lead user research, pilots, and iterative testing with analysts and channel specialists. The role requires driving rollout, documentation, training, and adoption in partnership with sponsoring teams while measuring hours saved and downstream business impact. You will maintain a prioritized portfolio of Marketing AI opportunities and communicate progress, learnings, and recommendations to senior stakeholders. You will monitor developments in AI capabilities and identify when existing products should be improved, expanded, or retired. You will contribute reusable tools, standards, and playbooks that help Marketing teams build better AI-enabled workflows independently. This is a hands-on role requiring strong product thinking and the ability to break ambiguous problems into structured workstreams.