This role serves as the primary HR Business Partner for the Customer Operations Thailand team while providing support to Customer Operations Greater Asia. The position holds end-to-end responsibility for the people agenda, including organization design, talent management, capability development, and culture initiatives across Customer Experience, Logistics, Integrated Planning, and MDM teams. The role also leads national employer branding and employee engagement efforts. Key focus areas include translating the global EVP into local campaigns, building social-first content strategies, managing early career and campus programs, and strengthening mid-career talent pipelines through advocacy and talent network activation. Success requires strong business acumen, high emotional intelligence, and the ability to coach leaders while driving data-informed decisions. The position operates in a flow-to-work model, collaborating closely with HRBPs, Talent Partners, Learning, and Communications teams.