This role focuses on developing and executing comprehensive customer relationship management strategies to drive business growth and operational efficiency. You will lead the CRM team in analyzing market trends and customer data to formulate annual budgets, policies, and development plans that enhance customer retention and loyalty. The position requires overseeing the CRM platform structure and coordinating cross-departmental efforts to ensure seamless customer engagement throughout the lifecycle. You will be responsible for maximizing customer lifetime value and commercial opportunities by monitoring key customer touchpoints and market research. The role involves providing strategic guidance on CRM operations, advising subordinates on performance and career development, and staying current with marketing trends to continuously improve team effectiveness. This is a leadership position requiring strong analytical skills and the ability to align CRM initiatives with broader business objectives.