Ad Marketplace Performance Manager - Lineman Wongnai

The Ad Marketplace Performance Manager will lead the strategic planning and optimization of the advertising marketplace platform. This role focuses on maximizing revenue through the management of ad inventory, the development of sophisticated pricing strategies, and the refinement of ad placement algorithms. You will work closely with cross-functional teams to ensure that supply and demand are balanced effectively. The position requires a deep understanding of data analytics to drive decision-making and improve overall platform performance.

You will be responsible for developing and implementing bid models and pricing strategies that align with business goals. This involves analyzing performance metrics, comparing organic versus paid performance, and adjusting targeting parameters to reach the most relevant audiences. Additionally, you will manage platform bid prices to optimize revenue streams and enhance client satisfaction. Collaboration with product managers, engineers, and data science teams is essential to execute marketplace strategies successfully.

• Monitor and manage ad inventory levels to ensure optimal fill rates and balance supply and demand
• Analyze and optimize ad placement performance to maximize visibility and improve results
• Lead the analysis and comparison of ad performance against organic performance to identify growth opportunities
• Refine targeting parameters to reach the most relevant audience for each placement
• Develop and implement pricing strategies and bid models to optimize revenue and client satisfaction
• Develop and adjust platform bid prices to maximize revenue and achieve platform goals
• Develop and monitor a comprehensive view of advertisers' demand maximization
• Work closely with product managers, engineers, and data science teams throughout the marketplace strategy and execution processes
• Communicate insights and strategy effectively to internal and external audiences

• 3+ years of experience in Ad Tech, E-commerce, or Marketplace Strategy, with at least 1+ years in the Ad Industry
• Bachelor’s degree in Business, Engineering, Economics, Finance, or related fields
• Strong analytical skills and strategic thinking to interpret data, identify trends, and make informed decisions
• Ability to understand Machine Learning, Personalization, Pricing, and Ranking model architecture
• Experience with data analysis and bid management platforms
• Strong influence and negotiation skills, capable of driving consensus among senior executives
• Excellent written and verbal communication skills

• MBA or Master’s degree
• Programming or scripting skills for automation
• Ability to lead and motivate teams, facilitate discussions, and drive alignment
• Strong problem-solving skills to identify problems and generate solutions