This role involves managing premium selective retail accounts in Bangkok to maximize sell-out. The Key Account Manager will drive joint business plans for long-term growth, secure prime retail spaces and optimal commercial terms, and partner with Marketing, Supply Chain, and Retail Education. Responsibilities include monitoring sales performance and stock levels to inform strategic decisions. Candidates must have professional fluency in Thai and English, possess core skills in Joint Business Planning, Commercial Negotiation, Relationship Management, Sales Analytics, and Retail Activation, and demonstrate an entrepreneurial spirit with strong analytical capabilities.

This role focuses on driving B2B2C sales growth through major online marketplaces and owned channels. You will manage the end-to-end e-commerce strategy for assigned platforms, ensuring alignment with broader business objectives. The position requires building strong partnerships with platform partners and internal stakeholders to optimize sales performance and channel efficiency. You will be responsible for overseeing operations across Shopee, Lazada, TikTok, and the company's own digital channels. Key duties include managing promotional budgets, negotiating commercial terms, and planning inventory levels to maximize GMV-to-NSV conversion rates. You will also lead the development of Joint Business Plans and execute data-driven campaigns to acquire new shoppers and increase purchase frequency.