Senior Brand Manager - Home Care Thailand

Unilever is hiring a Senior Brand Manager for its Home Care category in Thailand, with primary responsibility for the Breeze brand. The role leads brand strategy, innovation pipeline, P&L management, integrated marketing communications, and cross-functional collaboration with R&D, Supply Chain, Sales, Finance, and Media teams to drive brand growth, market share, and profitability in the Thai market.

The position requires 7–10 years of brand management experience, including 3–5 years in a senior role within FMCG, with a strong understanding of the Thai consumer market. Candidates must be fluent in English and Thai, hold a Bachelor's degree in Marketing or Business (MBA preferred), and demonstrate proven success in launching and growing brands in Home Care or Personal Care categories.

Develop and execute comprehensive brand strategies and marketing plans for the Breeze brand in the Thai market

Lead the innovation pipeline for Breeze, identifying new product development opportunities and managing product launches

Manage the brand's P&L, including budget allocation, forecasting, and performance monitoring

Conduct in-depth market analysis, consumer research, and competitive intelligence

Collaborate cross-functionally with R&D, Supply Chain, Sales, Finance, and Media teams to ensure seamless execution of brand initiatives

Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred

Minimum of 7–10 years of experience in brand management, including 3–5 years in a senior role within FMCG

Proven track record of successfully launching and growing brands in Home Care or Personal Care categories

Strong understanding of the Thai market, consumer behavior, and competitive landscape

Fluency in both English and Thai, written and spoken, is essential