Analyst, Performance Marketing (Bangkok Based, relocation provided)

Analyst role on Agoda's Performance Marketing Team, based in Bangkok with relocation support provided. The team is data-driven and runs at-scale marketing programs across multiple channels to improve customer lifetime value.

Responsibilities include experimenting with text ads, bidding, and campaign structures on search engines such as Google, Bing, Baidu, and Naver; testing and optimizing display campaigns on Facebook, Twitter, and Instagram; and analyzing experiment data, building optimization models, and creating dashboards for account managers. Requires a quantitative bachelor's degree, fluent English, numerical reasoning, Excel proficiency, and intellectual curiosity.

Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines

Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others

Modeling: Analyze data generated by experiments, develop models for optimization, and build dashboards for account managers

Adapt to new product features and roll out changes from successful tests

Bachelor's Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, or science)

Ability to communicate fluently in English

Good numerical reasoning skills

Proficiency in Excel

Intellectual curiosity

Online application form with questions on relocation, years of relevant experience, proficiency in SQL/Python/R, and complex data analysis examples; followed by interview process per Agoda's Hiring Process Guidelines