Senior Manager, Channel Strategy

Suntory Beverage & Food is hiring a Senior Manager, Channel Strategy in Bangkok to develop and deliver channel strategies across Modern Trade, Traditional Trade and Eatery channels. The role translates consumer, shopper and performance insights into growth priorities, customer-specific propositions and execution plans, from planning through execution and performance tracking.

Key duties include channel, outlet and performance analyses, leading Meal Occasion initiatives and pilot programs end to end, developing outlet segmentation and Picture of Success, and delivering annual channel/customer plans with KPIs such as sales uplift, traffic growth and ROI. The role requires cross-functional collaboration, stakeholder management, and scaling successful pilots through playbooks.

Support development and delivery of channel strategies across Modern Trade, Traditional Trade and Eatery

Translate consumer, shopper and performance insights into growth priorities, customer-specific propositions and execution plans

Conduct channel, outlet and performance analyses to identify growth opportunities, portfolio gaps and execution priorities

Lead Meal Occasion initiatives and pilot programs from concept development through execution and evaluation

Support development of outlet segmentation, portfolio recommendations and Picture of Success; deliver annual channel/customer plans with KPIs such as sales uplift, traffic growth and ROI

Strong analytical skills to identify growth opportunities and risks

Good understanding of Modern Trade, Traditional Trade and EAT channel operations

Experience in consumer and shopper understanding, translating insights into commercial actions

Proven ability to manage initiatives and pilot programs end to end; strong cross-functional project and stakeholder management

Advanced Microsoft Excel proficiency; good command of written and spoken Thai & English for business communication