Associate Analyst, Marketing - Agoda

This role is part of the Performance Marketing Team, a data-driven unit focused on developing at-scale marketing programs to improve customer lifetime value. The Associate Analyst will work on search, display, and modeling tasks. Responsibilities include experimenting with text ads and bidding on search engines, testing and optimizing campaigns on social media platforms, and analyzing data to build models and dashboards for account managers. The position is open to fresh graduates and requires a quantitative background.

Experiment with text ads, bidding, and campaign structures on search engines

Test, analyze, and optimize campaigns on social media platforms

Analyze data from experiments to develop optimization models

Build dashboards for account managers

Bachelor’s Degree or higher from a top university in a quantitative subject

Ability to communicate fluently in English

Good numerical reasoning skills

Proficiency in Excel

Intellectual curiosity

Exposure to data analysis packages or databases

Experience in digital marketing

Academic research experience

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