Senior Analyst, PPC - Agoda

This role is part of the Performance Marketing Team, a data-driven department focused on developing at-scale marketing programs to improve customer lifetime value. The Senior Analyst, PPC will work across various marketing channels to optimize campaign performance through experimentation and modeling. Responsibilities include analyzing vast amounts of data generated by experiments, developing predictive models using data science techniques, and building dashboards to track performance and derive insights. The role requires close collaboration with product teams and communicating recommendations to stakeholders.

Experiment with ads/campaign structures and bidding and pricing strategies on partners such as Google, Bing, TripAdvisor, Trivago, and other search engines

Analyze vast amounts of data generated by experiments and develop predictive models using data science techniques

Build dashboards to track performance, derive insights, understand growth levers, and communicate recommendations to stakeholders

Liaise with product teams on an implementation roadmap for data science initiatives

Adapt to new product features and roll out changes from successful tests

Bachelor’s degree or higher from a top university in a quantitative subject such as computer science, mathematics, engineering, business, or science

4+ years of experience in data crunching from top-tier consulting, investment banking, private equity, or strategy/business roles for a fast-growing global tech company

Experience with data analysis packages or databases such as SQL, SAS, R, SPSS, Python, VBA and visualization tools such as Tableau, Power BI

Excellent verbal and written communication skills in English

Ability to move fast and be efficient, making decisions on objective data evidence

Innate desire to take ownership, make an impact, and influence outcomes

Excellent organizational skills, attention to detail, and ability to work independently

Experience in digital marketing or e-commerce, experience with A/B testing and other testing metrics, strong presentation and negotiation skills

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