Analyst/Senior Analyst, Meta Search Engine Marketing - Agoda

This role is part of the Performance Marketing Team, a data-driven department focused on developing at-scale marketing programs to improve customer lifetime value. The Analyst will work on search, display, and modeling tasks. Responsibilities include experimenting with text ads and bidding on search engines like Google and Bing, testing and optimizing campaigns on social media platforms, and analyzing data to build models and dashboards for account managers. The position requires a quantitative background and strong analytical skills.

Experiment with text ads, bidding, and campaign structures on search engines

Test, analyze, and optimize campaigns on social media platforms

Analyze data generated by experiments and develop optimization models

Build dashboards for account managers

Bachelor’s Degree or higher from a top university in a quantitative subject

Ability to communicate fluently in English

2+ years’ experience in management consulting, investment banking, private equity, or strategy/business operations

Exposure to data analysis packages or databases (SAS, R, SPSS, Python, VBA, SQL)

Good numerical reasoning skills

Proficiency in Excel

Intellectual curiosity

Experience in digital marketing

Academic research experience

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