Associate, Migrant and Tourist - True Corporation

This role focuses on managing end-to-end projects for the Migrant segment, including tracking campaign performance across online and offline channels. You will analyze usage patterns and behaviors using internal and external tools to identify key insights and growth opportunities. The position involves overseeing Myanmar online communities on Facebook and TikTok to drive engagement and brand presence. You will also translate documents between Thai, English, and Myanmar to support communication and execution. Acting as the Myanmar market expert, you will provide updates on customer insights, trends, news, and competitive movements to support business planning.

You will support the development and execution of product launches, marketing campaigns, and business initiatives for the Migrant segment. This includes coordinating campaign implementation, product setup, and cross-functional communication to ensure successful execution. You will monitor campaign operations and resolve day-to-day issues to ensure smooth delivery and a positive customer experience. Additionally, you will develop and manage content for migrant-focused digital communities and social media platforms to drive customer engagement.

• Support the development and execution of product launches, marketing campaigns, and business initiatives for the Migrant segment across online and offline channels.
• Coordinate campaign implementation, product setup, cross-functional communication, and launch readiness activities to ensure successful execution.
• Monitor campaign operations and resolve day-to-day issues to ensure smooth delivery and customer experience.
• Develop and manage content for migrant-focused digital communities and social media platforms to drive customer engagement.
• Support translation and localization of communication materials in Myanmar-Thai language.
• Coordinate with strategic partners and external stakeholders to support business initiatives and community engagement.
• Monitor and analyze campaign performance, customer behavior, and revenue trends to identify opportunities for business growth and campaign optimization.
• Evaluate marketing initiatives and customer response to improve targeting effectiveness and customer engagement.
• Prepare post-campaign evaluations and performance reports with actionable recommendations.
• Analyze customer insights, market trends, and customer sentiment to support business planning and decision-making.
• Prepare regular business reports and campaign performance summaries for management review.
• Monitor competitor activities, market developments, industry trends, and relevant customer insights within the migrant segment.
• Conduct market visits and prepare findings, observations, and recommendations to support business opportunities and continuous improvement.

• Bachelor's degree or higher in Business Administration, Marketing, Communications, Telecommunications, or related fields.
• Myanmar nationality with native or professional proficiency in Myanmar language.
• Fluency in Thai is preferred.
• High level of accountability with a proactive and can-do attitude.
• 1–2 years of experience in Retail, Telecommunications, FMCG, Customer Marketing, Community Management, or related fields.
• Experience in the Telecommunications industry, particularly Prepaid business, is an advantage.
• Strong analytical and problem-solving skills.
• Creative mindset with the ability to think outside the box.
• Good understanding of the Telecommunications industry, particularly Prepaid products and services.
• Strong understanding of Myanmar migrant customers, including customer behavior, needs, cultural insights, and market trends.
• Strong communication, stakeholder management, and cross-functional coordination skills.
• Established network and relationships within the Myanmar community in Thailand.

• Connections with the Myanmar Embassy or relevant migrant organizations would be an advantage.