Senior Associate, Digital Enhancement - Cyber Security & Revenue Management

This role focuses on driving the end-to-end go-to-market strategy for B2C cybersecurity products. The position acts as a critical bridge between product development, commercial teams, and technology stakeholders to ensure successful product launches and sustainable revenue growth. The incumbent will oversee roadmap execution and optimize commercial performance for both on-device and on-network security solutions.

Key responsibilities include leading GTM planning, managing product P&L performance, and tracking critical business KPIs such as customer acquisition, active subscribers, and revenue growth. The role also involves defining customer value propositions, developing performance dashboards, and partnering with UX/UI teams to optimize end-to-end customer journeys across digital and retail channels.

• Lead end-to-end go-to-market planning and execution for new product launches and feature releases
• Develop product positioning, pricing strategies, and customer value propositions
• Coordinate launch readiness across marketing, sales, call center, digital channels, and technology teams
• Define customer acquisition, retention, upsell, and cross-sell strategies
• Manage product P&L performance and track key business KPIs including customer acquisition, active subscribers, and revenue growth
• Analyze customer behavior and product usage data to identify growth opportunities
• Define and optimize end-to-end customer journeys across digital and retail channels
• Partner with UX/UI teams to improve onboarding and service adoption

• Bachelor’s degree in business administration, marketing, information technology, computer science, engineering, or related field
• Master’s degree or MBA is an advantage
• Minimum 5–10 years of experience in Product Management, Product Ownership, GTM, Digital Services, or Commercial Strategy
• At least 3 years of experience managing consumer (B2C) digital products
• Experience in telecommunications, technology, digital services, FinTech, cybersecurity, or subscription-based services
• Proven track record of launching and scaling consumer digital products
• Experience leading cross-functional product initiatives involving business and technology stakeholders
• Exposure to cybersecurity products such as mobile security, identity protection, fraud protection, privacy services, digital family safety solutions, and device security services