Marketing Director - Suntory

This Marketing Director role is responsible for leading strategic and executional marketing efforts within a specific category, with a primary focus on driving growth and strengthening brand equity. The position requires close collaboration with cross-functional teams to deliver impactful campaigns, manage innovation success, and ensure high levels of consumer engagement. The role demands alignment with corporate vision and commercial priorities while fostering a high-performing team culture.

The position involves translating complex business objectives into actionable marketing plans and driving category leadership through precision execution. Key responsibilities include developing integrated marketing communications strategies, strengthening brand positioning through purpose-driven storytelling, and identifying growth opportunities using consumer insights and market analytics. The role also requires managing advertising spend to ensure optimal return on investment and supporting pricing and portfolio mix strategies.

• Translate business objectives into actionable marketing plans for the assigned category
• Drive category leadership and market share growth through targeted strategies and precision execution
• Develop and implement marketing strategies aligned with brand purpose and business goals
• Lead integrated marketing communications planning to ensure relevance across consumer touchpoints
• Strengthen brand equity through differentiated positioning and purpose-driven storytelling
• Collaborate with cross-functional teams to ensure successful market adoption of new products
• Partner with the Insights team to translate data into actionable strategies
• Support pricing and portfolio mix strategies to drive profitable growth
• Manage advertising spend in assigned categories, ensuring ROI and budget discipline
• Lead and develop a high-performing brand team, fostering agility and consumer-centricity

• 15+ years of progressive experience in FMCG marketing
• Proven success in leading brand strategy, innovation, and integrated marketing campaigns
• Strong business acumen, analytical thinking, and stakeholder management
• Exceptional leadership, communication, and change management skills
• Strong team management skills

• Experience with regulatory compliance in category-related marketing initiatives
• Proficiency in revenue management and investment optimization
• Familiarity with Suntory Leadership Spirit (SLS) behaviors and PACED ways of working