Senior Category Activation Manager

The Senior Category Activation Manager leads L'Oréal's online and offline category go-to-market strategy in Bangkok, reporting to the Category Leader. The role turns divisional ambitions into retailer-ready activation plans focused on sell-out and category growth, including product launches, hero SKU activations, assortment, promotional frameworks and point-of-sale visibility.

The successful candidate brings category growth and cross-brand trade strategy expertise, strong retailer relationships, data-driven decision-making using market share and sell-out analytics, assortment and merchandising capabilities, and stakeholder management across Brand Marketing, Sales and Merchandising. The position is full-time and permanent. The posting states that L'Oréal offers a hybrid work model, flexible arrangements, medical coverage and wellness resources, and access to its global learning platform.

• Lead the multi-brand online and offline category go-to-market strategy, including sell-out targets and retailer market-share roadmaps.

• Build master assortment and promotional frameworks with trade guidelines tailored by channel and customer dynamics.

• Direct major product launch plans and hero SKU animations using shopper marketing, promotional events and point-of-sale visibility.

• Partner with Key Account Managers to present commercial activation plans to retail partners.

• Coordinate with Marketing, Revenue Growth Management, E-Commerce and Merchandising to allocate resources across brands.

• Proven category growth management and cross-brand trade strategy expertise.

• Strong track record co-creating activation plans with key retailers and leading commercial conversations.

• High proficiency translating market share data, sell-out analytics and shopper insights into action.

• Solid capability in master range planning and tailored promotional guidelines.

• Ability to align Brand Marketing, Sales and Merchandising behind shared targets.

L'Oréal provides information about its AI Charter and states that recruitment processes are inclusive, ethical and equitable. The posting directs candidates to careers.loreal.com as the official application site.