This role leads the GT & Makro sales performance analytics, forecasting, reporting, and business planning functions. You will serve as the central data authority, providing actionable insights to optimize business performance and manage risks. The position involves close collaboration with Sales, Demand Planning, Trade Marketing, and Finance to support strategic decision-making and improve forecast accuracy. You will also drive the development of business intelligence tools and automation initiatives to enhance planning efficiency. You will own the end-to-end sales planning process, including gross sales, trade spending, and the Annual Operating Plan (AOP). Your responsibilities include delivering weekly and monthly performance reports, leading business reviews, and conducting Gross-to-Net analysis. You will act as the primary planning partner to the GT Sales Leadership Team and ensure accurate reporting of key channel KPIs such as off-take, inventory, and sell-in metrics.