This role focuses on securing store communication that completes and amplifies the shopping experience and range presentation through IKEA's visual and verbal identity. You will contribute to building a unique and consistent consumer perception of the IKEA brand in the local market. The position involves actively contributing to the department action plan with initiatives that support long-term profitability and executing agreed plans in close cooperation with other functions. You will plan, implement, and evaluate in-store and digital communication to ensure it conveys the benefits of the IKEA Concept and enhances range presentation. This requires using proven solutions, best practices, guidelines, and national directions. You will also actively contribute to developing and evaluating communication strategies that support a convenient shopping experience by applying knowledge about life at home and local shopping behavior.