Lead Brand Designer (Bangkok based, relocation provided)

Agoda, part of Booking Holdings, is hiring a Lead Brand Designer based in Bangkok with relocation provided. The role sits within Agoda's Brand team, which functions as an internal agency shaping brand campaigns and marketing communications across digital channels, events, presentations, and other touchpoints.

The position combines individual design contribution with people management. Responsibilities include personally concepting and designing brand work, strengthening Agoda's distinctive brand assets, leading and coaching designers, shaping visual and message architecture, evolving brand guidelines, and applying AI tools to elevate design and campaign development. The role requires 10+ years of design experience in creative, branding, or advertising agencies, a strong portfolio, team management experience, refined typography and composition skills, and proficiency in Figma, Adobe Illustrator, Photoshop, and AI design tools.

Personally concept and design projects from brief through final execution

Strengthen Agoda's distinctive brand assets across touchpoints and over time

Lead, manage, and coach designers, set expectations, and run creative reviews

Shape visual and message architecture with copy, creative, and marketing partners

Evolve design guidelines with practical principles, examples, and reusable resources

10+ years of design experience in creative, branding, or advertising agencies

Proven experience managing and developing a team of designers

Outstanding portfolio distinguishing own design work from directed projects

Refined eye for typography, composition, imagery, color, and spacing

Strong command of visual hierarchy and message architecture

Proficiency in Figma, Adobe Illustrator, and Photoshop

Proficiency in AI tools for visual design and brand campaign development

Online application form with portfolio attachment, followed by interview process per Agoda's Hiring Process Guidelines