Senior Design Lead (Bangkok based, relocation provided)

Agoda, part of Booking Holdings, is hiring a Senior Design Lead for its Brand team in Bangkok, with relocation provided. The role combines individual design contribution with people management, focusing on strengthening Agoda's distinctive brand assets across campaigns, channels, and markets. The lead will personally concept and design work, coach designers, evolve brand guidelines, and apply AI tools to elevate visual design and campaign development.

The position requires 10+ years of design experience in creative, branding, or advertising agencies, a portfolio distinguishing personal work from directed projects, and proven team management experience. Strong proficiency in Figma, Adobe Illustrator, and Photoshop is required, along with practical experience using AI tools for visual design and brand campaign development.

Personally concept and design projects from brief through final execution

Strengthen Agoda's distinctive brand assets across touchpoints and over time

Lead, manage, and coach designers, running constructive creative reviews

Shape visual and message architecture with copy, creative, and marketing partners

Evolve design guidelines and apply AI tools to elevate design and brand campaigns

10+ years of design experience within creative, branding, or advertising agencies

Proven experience managing and developing a team of designers alongside individual contribution

Outstanding portfolio distinguishing personal design work from directed projects

Strong command of visual hierarchy, typography, composition, imagery, color, and spacing

Proficiency in Figma, Adobe Illustrator, and Photoshop, plus practical experience with AI tools for visual design