Senior Design Lead (Bangkok based, relocation provided)

The Senior Design Lead combines individual design ownership with managing, coaching, and developing designers within Agoda’s Brand team. Responsibilities include developing campaign concepts, strengthening distinctive brand assets, shaping visual and message architecture, evolving design guidelines, connecting creative quality to business objectives, and guiding the team’s use of AI in visual design and campaign development.

The successful candidate should have at least 10 years of design experience in creative, branding, or advertising agencies, a record of leading designers while contributing personally, and an outstanding portfolio. Requirements include expertise in typography, composition, imagery, color, spacing, visual hierarchy, brand guidelines, stakeholder collaboration, Figma, Adobe Illustrator, Photoshop, and AI tools for layouts, imagery, and campaign concepts.

Own design projects from brief through final execution and contribute original creative work.

Develop Agoda’s distinctive brand assets for consistent use across campaigns, channels, and markets.

Manage, coach, and develop designers while running constructive creative reviews.

Shape visual and message architecture with copy, creative, and marketing partners.

Develop design guidelines and guide the team’s use of AI in everyday design work.

At least 10 years of design experience in creative, branding, or advertising agencies.

Proven experience managing and developing designers while remaining an active individual contributor.

An outstanding portfolio clearly distinguishing personal design work from directed projects.

Strong command of typography, composition, imagery, color, spacing, visual hierarchy, and message architecture.

Proficiency in Figma, Adobe Illustrator, Photoshop, and AI tools for visual design and campaign development.

Candidates are asked to review Agoda’s Hiring Process Guidelines before the interview. The application includes questions about design experience, team leadership, portfolio, agency background, and generative AI use.