Sales Director, Smart Services & Solutions, APAC

AFRY is seeking a Sales Director for Smart Services & Solutions in the Asia-Pacific region, based in Bangkok or another AFRY location in APAC. The role leads regional strategy, business growth, sales performance, client relationships and organizational development for advanced automation solutions.

The director manages the full sales cycle, pipeline and targets, develops partnerships, collaborates with AFRY's Finland competence center, and builds regional sales and delivery capabilities. The successful candidate has over 10 years of relevant sales, business development or project leadership experience, regional commercial growth experience, technical knowledge of power and industrial systems, and strong contract negotiation and stakeholder management skills.

Develop and execute the APAC business strategy and sales plan for Balance+, advanced automation, and Smart Services & Solutions.

Manage the full sales cycle from opportunity identification through proposal, contract negotiation, and deal closure.

Achieve order intake, sales margin, and growth targets while maintaining sales forecasts and pipeline reporting.

Build long-term client relationships and strategic partnerships with vendors, EPC contractors, and local business partners.

Establish and grow AFRY's local APAC organization and coordinate regional sales and delivery resources.

More than 10 years of relevant sales, business development, or project leadership experience.

Proven business development and commercial growth experience across APAC, particularly Southeast Asia.

Strong technical understanding of power plants, boilers, steam, power systems, industrial automation, DCS, and APC.

Experience selling complex technical solutions, managing large opportunities, negotiating contracts, and overseeing commercial agreements.

Bachelor's or Master's degree in Energy Engineering, Automation, Mechanical Engineering, or a related technical discipline is preferred.