Performance Lead

The Performance Lead manages online paid media across Facebook, Instagram, Google, TikTok, and marketplaces. The role oversees budgeting and allocation, bidding strategies, creative testing, campaign optimization, tracking, attribution, reporting, and conversion funnel development to improve marketing performance, return on advertising investment, sales, and customer-acquisition efficiency.

The successful candidate will have at least five years of digital, performance marketing, or paid media experience and a bachelor's degree or higher in marketing, business administration, statistics, data science, or a related field. Required expertise includes media planning, budget allocation, ROI optimization, bidding, campaign optimization, creative testing, and analytics tools such as GA4 and GTM. Leadership, team-management, business analysis, reporting, communication, and cross-functional collaboration skills are also required.

Plan, manage, and optimize paid media across Facebook, Instagram, Google, TikTok, and marketplaces.

Set budgets and allocate advertising spend for maximum return.

Manage bidding strategies, creative testing, campaign tracking, attribution, and performance reporting.

Develop and improve conversion funnels to increase sales and reduce customer-acquisition costs.

Collaborate with Content, CRM, and KOL teams to achieve business targets.

Bachelor's degree or higher in marketing, business administration, statistics, data science, or a related field.

At least 5 years of digital marketing, performance marketing, or paid media experience.

Expertise in Facebook Ads, Google Ads, TikTok Ads, and marketplace advertising.

Knowledge of media planning, budget allocation, ROI optimization, bidding strategy, campaign optimization, and creative testing.

Strong analytics, reporting, business presentation, team leadership, communication, and cross-functional collaboration skills.