Assistant Manager, Paid Media - Thailand

Grab is hiring an Assistant Manager, Paid Media for Thailand, based onsite in the Grab office in Bangkok. The role leads paid media strategy and operations for Grab's Mobility, Mart, and OneGrab businesses, covering online media planning, performance optimization, and execution governance in partnership with the media agency, and supporting OOH media selection to connect offline and online activity.

The position focuses on driving user acquisition, GMV, cross-product adoption, and reactivation, while identifying opportunities to improve media efficiency and business growth. Candidates need 5+ years of paid media campaign management experience, expertise in Google Ads, Meta Ads Manager, and TikTok Ads, familiarity with AppsFlyer or Google Analytics, and fluency in Thai and English.

Lead online media strategies across channels such as Meta, Google, TikTok, programmatic, ad networks, OEMs, and local publishers for Mobility, Mart and OneGrab.

Define campaign goals, audience segments, budget allocation, pacing, KPIs, and measurement plans.

Monitor and optimize campaign performance across metrics such as reach, sessions, orders, cost per session, and business targets.

Govern daily online campaign execution with the agency, including setup, tracking, QA, pacing, and budget controls.

Partner with Finance on budget forecasting, accruals, reconciliation, and spend tracking, and maintain accurate budget trackers.

5+ years of experience managing paid media campaigns across multiple platforms.

Expertise in Google Ads, Meta Ads Manager, and TikTok Ads.

Experience developing online media strategies and managing agency-led campaign execution.

Experience working with integrated online and offline media campaigns, particularly OOH.

Fluency in Thai and English.

Apply online; recruiter video or phone interview; possible assessments or technical competency interview; culture-fit interview.