Associate Director, Trade Marketing

Associate Director, Trade Marketing role at CP Axtra (Makro PRO) in Bangkok. The position leads trade strategy, campaign planning, and performance across online and offline channels, integrating e-commerce, marketplace, CRM and paid media into a unified trade plan. The role manages two team leads and their managers, aligning Commercial, Store Operations, B2B and Makro PRO stakeholders, and reports to senior management.

Requirements include 10+ years in marketing, trade marketing or e-commerce with senior leadership experience, strong team management skills, and a data-driven, results-oriented approach. E-commerce experience is prioritized over traditional retail, and familiarity with businesses like Sam's Club is valued. A bachelor's degree in marketing, business or related field and fluent English are required.

Set the annual trade calendar and campaign strategy with Commercial, covering seasonal moments, corporate campaigns, B2B and local plans.

Decide the channel and budget mix between online and offline, and move spend to what the data shows works.

Own campaign results: uplift, ROI, redemption, basket size and share, and review every major campaign against its target.

Bring e-commerce and digital practices into trade planning: marketplace, on-site traffic, search, CRM and paid media.

Lead two team leads and their managers; set goals, review performance and coach.

E-commerce experience is the top priority, not traditional retail experience; hands-on with online campaigns, marketplace or platform promotion and digital performance.

Rich team management experience: has led managers and large teams, set goals and built a performance culture.

Data-driven: reads campaign data, ROI and customer insight, and uses them to decide.

Results-driven: has a record of hitting commercial targets and owning outcomes.

10 or more years in marketing, trade marketing or e-commerce, including senior leadership; bachelor's degree or above in marketing, business or a related field; fluent in good English.