Associate Manager, Customer Marketing - Agoda

This role is based in Bangkok, Thailand, and involves managing customer marketing initiatives within the Performance Marketing department. The Associate Manager will lead data-driven marketing programs designed to improve customer lifetime value. Key responsibilities include optimizing campaign performance through experimentation, developing predictive models to analyze data, and building dashboards to track performance and derive insights. The position requires close collaboration with product teams to implement data science strategies and communicate recommendations to stakeholders.

Experiment with ads/campaign structures and bidding strategies on search engines and partners

Analyze vast amounts of data generated by experiments and develop predictive models

Build dashboards to track performance, derive insights, and understand growth levers

Liaise with product teams on implementation roadmaps for data science initiatives

Communicate recommendations via presentations to stakeholders

Bachelor’s degree or higher from a top university in a quantitative subject

4+ years of experience in data crunching from top-tier consulting, investment banking, or a fast-growing global tech company

Experience with data analysis packages or databases such as SQL, SAS, R, SPSS, Python, or VBA

Proficiency in visualization tools like Tableau or Power BI

Excellent verbal and written communication skills in English

Ability to make decisions based on objective data evidence

Strong organizational skills and attention to detail

Experience in digital marketing or e-commerce

Experience with A/B testing and other testing metrics

Strong presentation and negotiation skills

Review Hiring Process Guidelines before interview