Analyst/Senior Analyst/Associate Manager, Marketing Analytics - Agoda

This role is part of Agoda's Performance Marketing team, focusing on data-driven marketing programs to improve customer lifetime value. Responsibilities include experimenting with campaign structures and bidding strategies on search engines and partners, modeling data to understand demand elasticity and campaign impact, and building dashboards to track performance and derive insights. The position requires a quantitative background and experience with data analysis tools.

Experiment with ads/campaign structures and bidding strategies on search engines and partners

Analyze vast amounts of data generated by experiments and develop predictive models

Build dashboards to track performance and derive insights

Communicate recommendations via presentations to stakeholders

Liaise with product teams on implementation roadmap

Bachelor’s degree or higher from a top university in a quantitative subject

Excellent verbal and written communication skills in English

2+ years of experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business for a fast-growing global tech company

Experience with data analysis packages or databases such as SAS, R, SPSS, Python, VBA, SQL and visualization tools like Tableau or Power BI

Ability to make decisions on objective evidence rather than subjective gut feel

Innate desire to take ownership and influence outcomes

Experience in digital marketing or ecommerce

Experience with A/B testing and other testing metrics

Strong presentation and negotiation skills

Skills that foster collaboration and team spirit

Review Hiring Process Guidelines before interview