Analyst/Senior Analyst, Customer Marketing - Agoda

This role is part of the Performance Marketing department at Agoda, focusing on data-driven marketing programs to improve customer lifetime value. The position involves analyzing vast amounts of data to optimize campaign performance and develop predictive models. Responsibilities include experimentation with advertising structures and bidding strategies on various search engines, modeling demand elasticity, and building dashboards to track performance and derive insights. The role requires collaboration with product teams to implement roadmaps and communicate recommendations to stakeholders.

Experiment with ads/campaign structures and bidding& pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines

Analyze vast amounts of data generated by experiments and develop predictive models using data science techniques

Build dashboards to track performance, derive insights, understand growth levers and communicate recommendations via presentations to stakeholders

Liaise with product teams on implementation roadmap

Adapt to new product features and roll out changes from successful tests

Bachelor’s degree or higher from top university in a quantitative subject (computer science, mathematics, engineering business or science)

Excellent verbal and written communication skills in English

2+ years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business for a fast-growing global tech company

Experience in one or more data analysis packages or databases, eg., SAS, R, SPSS, Python, VBA, SQL and visualization tools, eg. Tableau, Power BI

Ability to move fast and be efficient, making decisions on objective evidence rather than subjective gut feel

Innate desire to take ownership, make an impact and influence outcomes

Excellent organizational skills, attention to detail and ability to work independently

Experience in digital marketing or ecommerce

Experience with A/B testing and other testing metrics

Strong presentation and negotiation skills

Skills that foster collaboration and team spirit

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