Associate, Base Management

Drive revenue growth in Mobile Postpaid B2C Base Management with a focus on personalized campaign management for VAS add-on and in-life postpaid services. Drive sales growth and deliver superior customer experiences across Shop, Call Center/Telesales, and digital channels. Take end-to-end responsibility for programmatic base management using marketing automation, AI-driven Next Best Offer management, and customer behavioral trigger/event design to enable highly targeted, timely, and effective campaign execution.

• Create and execute campaigns through the CMT (Campaign Management Tool) to deliver SMS communications and reserve delivery slots for Push Notifications targeting selected customer segments.
• Support both Above-the-Line (ATL) mass marketing campaigns and Below-the-Line (BTL) targeted/personalized marketing initiatives, including regular campaigns and ad hoc topping campaigns for specific customer segments.
• Plan and manage package promotions across the True App and dtac App through both ATL and BTL approaches.
• Allocate and optimize key promotional placements such as Hero Banners, Deal of the Day (DOD) Banners, In-App Displays, and other banner locations to maximize visibility and customer engagement.

• Bachelor’s degree or Master’s degree in Marketing or Telecommunications.
• Strong experience in Marketing, Growth Strategy, and Campaign Management.