CRM Team Leader - Central Pattana

This role focuses on developing and executing comprehensive customer relationship management strategies to drive business growth and operational efficiency. You will lead the CRM team in analyzing market trends and customer data to formulate annual budgets, policies, and development plans that enhance customer retention and loyalty. The position requires overseeing the CRM platform structure and coordinating cross-departmental efforts to ensure seamless customer engagement throughout the lifecycle.

You will be responsible for maximizing customer lifetime value and commercial opportunities by monitoring key customer touchpoints and market research. The role involves providing strategic guidance on CRM operations, advising subordinates on performance and career development, and staying current with marketing trends to continuously improve team effectiveness. This is a leadership position requiring strong analytical skills and the ability to align CRM initiatives with broader business objectives.

• Analyze data and formulate annual budgets, policies, and strategies for marketing rules and processes
• Lead and direct CRM strategies across the company to encourage customer retention and loyalty
• Provide support for decision-making on CRM platform structure to ensure effective information capture
• Monitor customer touchpoints and databases to align with targeted marketing activities
• Maximize customer lifetime value strategies to ensure maximum profitability
• Oversee direct communications with customers through the CRM system
• Coordinate with all departments to ensure CRM effectiveness across the organization
• Stay updated with current marketing trends to improve team performance
• Advise subordinates on performance management and career development

• Bachelor’s Degree in a related field
• Minimum of 5-7 years of experience in marketing or customer relations
• Minimum of 1-3 years of team management experience
• Strong knowledge of marketing principles, customer relations, and corporate image
• Excellent communication skills
• Proficiency in computer applications
• Strong interpersonal skills

• Experience with specific CRM software platforms
• Advanced data analysis and reporting capabilities
• Strategic planning and project management skills
• Leadership and mentoring abilities