Branch Marketing Team Leader - Central Pattana

This role involves overseeing all marketing activities and initiatives for a specific branch location. You will be responsible for creating and executing events and campaigns designed to drive shopper traffic and enhance the customer experience. The position requires close collaboration with tenants and partners to develop strategic marketing directions and business plans that align with organizational objectives and support sales growth.

You will manage the branch's branding, image, and public relations efforts to ensure consistent messaging and a strong reputation. Additionally, you will develop solutions to generate sales opportunities for retail tenants and coordinate sponsorship acquisition. This role is ideal for a strategic thinker who can optimize long-term success through effective marketing communication and relationship management.

• Control overall marketing activities and initiatives for the branch, including branding, image, events, and content management
• Create and execute branch marketing campaigns, events, and sales promotion activities to maximize customer experience and profitability
• Develop and manage digital marketing communication, advertising media, and public relations strategies
• Participate in developing strategic marketing directions and integrate communications plans to optimize long-term success
• Coordinate with tenants to set strategic directions and business plans for marketing event development
• Develop solutions and identify opportunities for retail tenants to achieve sales targets
• Build and maintain relationships with tenants to promote their business and increase sales
• Collaborate with partners on business model development and sponsorship acquisition

• Bachelor’s degree in a related field
• Minimum of 1-3 years of experience in a related field
• 0-3 years of team management experience
• Strong communication skills
• Proficiency with computers and technology
• Strong analytical, problem-solving, and critical thinking skills
• Highly detailed-oriented

• Experience in retail marketing or shopping mall management
• Proven track record in event planning and execution
• Strong negotiation and partnership management skills