Marketing Engagement Lead

Takeda is hiring a Marketing Engagement Lead in Bangkok, Thailand to lead HCP engagement across adult-care specialties including Infectious Disease, Cardiology, Endocrinology, Family Medicine, Internal Medicine, and Geriatrics. The role drives brand growth by developing localized marketing strategies, expanding HCP adoption, designing omnichannel customer journeys, and partnering cross-functionally with Medical, Sales, Market Access, and Commercial Excellence teams.

The position requires 5+ years of pharmaceutical marketing experience, a Bachelor's degree in Pharmacy, Medicine, Life Sciences, Marketing, Business Administration, or a related field, and proven success in launching or growing prescription products across multiple therapeutic areas. Experience with KOL engagement, omnichannel CRM-driven marketing, and budget management within pharmaceutical compliance is expected.

Lead HCP expansion initiatives across key adult-care specialties and develop actionable insights on physician behaviors and treatment practices

Develop localized marketing strategies aligned with global/regional brand objectives, including segmentation, targeting, and key messages

Design customer journeys and engagement approaches across face-to-face, scientific events, digital, and non-personal promotion channels

Equip sales and KAM teams with brand narratives, product messaging, and customer engagement tools, and support training activities

Analyze market performance, customer engagement metrics, and prescription trends, and manage marketing investment and activity budgets

5+ years of pharmaceutical marketing experience in Product Manager, Senior Product Manager, Brand Manager, or similar roles

Proven track record of developing and executing marketing strategies for prescription products

Experience driving HCP engagement across adult-care specialties such as Infectious Disease, Cardiology, Endocrinology, Family Medicine, Internal Medicine, or Geriatrics

Experience working with KOLs, scientific societies, congresses, and medical education activities

Bachelor's degree in Pharmacy, Medicine, Life Sciences, Marketing, Business Administration, or a related field